Homebuyers don’t want “the same old McMansion”

Here some evidence that “the same old McMansion” is outdated and needs some new features:

New home buyers are coming back, but they don’t want the same old McMansion. They want a house they can use.

That means a “great room” where everyone can gather – and a spalike bathroom to escape from the crowd.

But usefulness also extends to lots of storage space for big-box buys. It means “drop-off zones” for recharging smartphones and pet-friendly “puppy showers.” It means a home office actually designed for work and media centers made for play. It means big closets and little nooks…

According to experts, today’s home buyers are much more budget conscious, a natural consequence of the recession. They demand more value per square foot. They’re not interested in rooms they will rarely use such as a formal dining room. Most of all, home buyers want a house that “works” for them.

“McMansions put a huge percentage (of square footage) into hallways and formal spaces that are used infrequently,” Lake said. “It adds up to a lot of square footage. We’re building homes with 1,000 less square feet but every room feels bigger because the house isn’t so cut up.”

As the article notes toward the end, these are not necessarily smaller homes. In fact, my interpretation here is that these are McMansions with different features. What counts for luxury today versus twenty years ago has changed: buyers want to see how to use their space rather than simply have large spaces, they want luxurious bathrooms, and they want exciting kitchens and great rooms. I’m guessing builders don’t mind these changes too much – they can work against the McMansion image (customize the luxury items!) and still sell expensive homes at high prices.

The question in the long run is whether these interior design changes are enough to stop these homes from acquiring the McMansion label.

McMansions pass away quickly like reality stars, unlike stone buildings

McMansions are often assumed to a passing phenomenon. See this quote from the TV show House of Cards:

“Money is the McMansion in Sarasota that starts fallin’ apart after 10 years,” Spacey’s character, Rep. Francis “Frank” Underwood (D-Antebellumville), tells us in an on-again off-again honeysuckle accent. “Power is the old stone building that stands for centuries.”

Or this description of a common path of reality stars: becoming famous and buying a McMansion.

Anyone remember what happened when that other TLC reality show about a big family got really, really popular? Jon and Kate Plus Eight quickly evolved: In later seasons, there was a new McMansion for the family, and a posh new look for Kate. By all accounts, Here Comes Honey Boo Boo could have followed the same trajectory. According to TMZ, the network has raised their salary from $5,000 and $7,000 an episode at the beginning of the series to “somewhere between $15,000 and $20,000 an episode.” But the extra cash hasn’t changed the family’s priorities.

For one thing, a bigger house was apparently in the offing, too. “We’re told TLC even offered to help the family find a somewhat larger, more secure home, but June refused,” said TMZ. “She said she wanted to stay in the house because she makes a big deal over Christmas — decorating the house for the community. June is heavily involved in her town.” Thus Season 2 takes place in and around their same little house with the beat-up furniture and the one bathroom.

Both quotes above discuss the notion that McMansions won’t last long. It pits modern spec houses against solid stone buildings. In reality, many homes in the US are not the stone variety. Plus, we don’t quite know how McMansions will stand up in the long run. Barring natural disasters, humans can be pretty resourceful with existing structures if they want to. The link to reality stars is quite clever; the implication is these are stars who will burn brightly, purchase their McMansions, and then burn out, never to be heard from again. McMansions have more staying power than these reality stars, if just by the number of such homes that have been built.

McMansions are new in the sense that the word didn’t really emerge in popular usage until the late 1990s. These houses simply haven’t been around that long so they are newer luxury items. On the other hand, McMansions seem to have become another part of the long-running battle between old and new money. McMansion can then be a derogatory term thrown at the nouveau riche who don’t have the proper social standing to compete with old money.

All together, there is a temporal dimension to the use of the term McMansion. Critics hope they are a passing fad. Others suggest they are making a comeback or larger homes are simply what Americans desire. Perhaps we need a new popular form of housing to replace the McMansion…

Owning a McMansion gives you more of a voice in society

One Iowa resident suggests McMansion owners have more of a voice in society compared to the marginalized:

There are segments of our population that feel isolated and powerless because it seems no one is listening to their message. Unfortunately we even have a name for them, the marginalized. What exactly does that mean? These are the groups that are left out and not listened to. Examples abound such as the homeless, mentally ill, people with disabilities, inmates, children and the elderly.

For a country so rich in many ways, we have lost the luster by treating those without a voice as if they were not worthy. It speaks volumes about what we do honor.

Is it most important how much money one makes or how powerful they are? Who has the biggest McMansion and the most cars?

Who can boast that they have several vacation homes and multiple residences? Who has a golden parachute ready to be opened when the business goes under and many are left without employment?

There is one idea behind this reference to McMansions that is common but one that is not. First, the common idea: that owning a McMansion is about displaying wealth and status. Critics of the homes suggest those who buy them simply want to show off their money and do so by purchasing homes that are meant to impress. This ties in with images of Americans being obsessed with keeping up with the Joneses, consumption, and materialism.

The second idea is not as common. What if owning a McMansion is more about inequality and who has what resources in society? Even critics who argue McMansions are about people chasing status tend to argue that these people should buy more architecturally sound homes that are less garish. What if McMansions are part of a whole system that privileges those who can purchase homes, provide their children with plenty of support, and enjoy some luxuries in life? This idea does not come up very often. Perhaps this is because the idea implicates owning expensive single-family homes more broadly. Perhaps it is because plenty of Americans still like the suburbs and their private spaces. Regardless, thinking of McMansions more as part of the issue of inequality then could get into ideas how money should be spent, how we should build homes and neighborhoods, and what it means for more people to live the good life.

Different features of homes through the decades

The design of single-family homes has changed quite a bit through the decades. Here is an overview, featuring this description of what homes built 1980s have featured:

More than 80 percent of homes listed for sale today in Austin, Raleigh, Las Vegas, Phoenix, Houston, and Dallas were built since 1980. In fact, more than one third of the homes listed today in Austin, Raleigh, Houston, and Dallas were built after 2010: these markets had a relatively mild housing downturn during the crash and demand for new construction has remained strong. In contrast, few homes in Las Vegas or Phoenix  have been built since 2010, but more than a third of their listings were built in the boom-and-bust 2000s decade.

Which features are distinctly modern? Homes built in the 1980s offer cathedral ceiling skylights, sunken living rooms, and mirrored closets. The 1990s gave us palladium/palladian windows (a large arched window flanked by smaller rectangular windows), island cooktops, and pot shelves (no, silly, that’s a kitchen feature). Next came the decade of water and audio: infinity edge pools, snail showers, and pre-wired surround sound are often mentioned in listings from the 2000s. Finally, phrases emphasizing artisanship and nature popped in the 2010s, like hand-textured walls, handscraped hardwood floors, and natural light exposure.

Recently, too, homes have gotten bigger, especially since the 1990s: homes built in the current decade are 80 percent bigger than the typical 1940s home. On top of all that, “new” is hard to resist, especially compared with the wear-and-tear that older homes have. As a sales agent in a new Las Vegas development said to me during the boom, “Why buy a used house when you can buy a new house?”

All those extra square feet, island cooktops, and hand-textured walls come at a price. The median listing price of homes built in the 2010s is more than twice that of homes built in the 1900s, 1910s, and 1940s. That means buying a piece of history will set you back a lot less than a big, modern house will.

Sounds about right except for the missing stainless steel appliances and granite countertops. It would then be interesting to these features and design changes with how perceptions of homes have changed. Take the significant change in square footage from the 1950s to the roughly 2,500 square feet for average new homes today – do homeowners feel like this size larger size is right? Or, take the updated and fancier kitchens: more Americans are eating out and consuming processed foods yet the emphasis on having gleaming kitchens has increased.

This also is a reminder of the population shift to the Sunbelt in recent decades.

Claim: a McMansion might kill you

I’ve seen lots of critiques of McMansions but I can’t recall seeing one that suggests they are bad for your health:

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Quite the infographic but I think it (perhaps intentionally) invokes McMansions to introduce some negative connotations and avoids the bigger context: these are problems across American society, whether you live in a big house or not. Some of these are tied to sprawl more broadly with its dependence on cars, on a shift toward eating out and more sedentary jobs, building homes in general, and a growing emphasis on media. This could fit with a common critique of McMansions: they are part of larger patterns of excessive consumption.

In the end, your McMansion is not killing you much more than “average” American contexts are.

Designing a “disaster-proof home”

There may be plenty of homebuyers who would like the assurance a “disaster-proof home” could provide:

Charles Roig, a longtime architect and owner of the company, and his twin brother, Daniel, a structural engineer, started working on the idea for disaster-proof homes 14 years ago. After more than 250 pages of structural calculations, they came up with a wood truss design and a patented wind-force resistance system that Charles Roig says can withstand winds of more than 200 mph that are associated with a category EF5 tornado…

“Every time I saw something on television and saw tornado destruction, it just ripped my guts out,” Roig said. “I couldn’t stop this.”

Gibbons likens the job of marketing disaster-proof houses to the early days of selling environmentally friendly homes because consumers have to buy into the concept before they’re willing to pay more for the features. She thinks collectors will be among the first to gravitate toward such a house.

Roig estimates one of his houses would cost 15 to 25 percent more than a conventionally built home. Most of the designs are single-story homes and contemporary in design.

We’ll see how popular these might become. Even in places where tornadoes are more common, they are rare events and the odds of one hitting a particular house are even smaller. But, a one-time occurrence may be enough to convince plenty of people that this is worthwhile.

See the R-Evolution Living website. Here is what they claim about their homes:

  • Tornado-proof, Hurricane-proof, Earthquake-proof
  • Secure against small blasts from inside or out AND Fire-proof possible
  • Able to resist the effects of Sink-Holes
  • Safe, affordable, attractive and GREEN
  • Made from renewable indigenous resources
  • Luxurious and upgradable
  • Backed by Insurance companies
  • Protecting you even while you sleep

With the heavy rains in the Chicago area in the last week, can they also promise to be flood-proof? And here is how the structure works, according to the FAQs page:

How does this structure work, exactly?
The main premise of a R-Evolution Living(TM) VPU, is a principal we refer to as an “Adjacency Structural Matrix” or ASM. ASM is a series of components that rely on the adjacent components in order to gain additional strength. So, instead of a wall required to be 16 feet thick in order to resist the immense force of an EF5 tornado’s 235 mile-per-hour wind, a series of patented components called “ribs” transfer the force to the adjacent members. The floors and ceilings, therefore, now accept the resistance to the force against the wall. Similarly, the exterior walls are now 11’-6” tall “beams” resisting the forces at the roof and at the end walls. This entire system is then linked together so that the unit acts as a living, single, extremely strong component.

Sounds interesting. It may just come down to the price differential…

Looking for new houses that don’t give off a McMansion vibe

A discussion of some new homes in Mt. Airy, Pennsylvania involves which homes do and do not give off a “McMansion vibe“:

“What’s THAT?” she said suddenly. “That’s just not okay.”

She was looking at two identical McMansions near the intersection of Lincoln Drive and Wayne Avenue, tall houses too big for their lots with boring beige stucco and stone that lacked the tell-tale Wissahickon schist sparkle.

I had a similar reaction to a house on the corner of Bryan and Durham, in a close-knit neighborhood known for the quality and variety of its Halloween decorations. It’s a neighborhood where kids play in the streets and everybody lives in almost identical row houses and twins with deep porches and sparkling stone walls. The new house looks like something from a soul-crushing suburban development, and the owners haven’t bothered to plant anything in the huge sunny side yard. The most notable feature of the house is a No Parking sign on the front of it.

So I was relieved when I looked at the listing for a new house being built on one of my favorite streets in Mt. Airy–St. Georges Road. It’s one of two planned homes by Blake Development.

From the looks of the plans, the house suffers a little from a common East Coast malady, multiple siding disorder, where the vertical exterior surfaces have a little too much variety. They’re stone, no they’re stucco, no they’re wood-like planks made out of concrete. But overall the house holds true to the character of the neighborhood. I’m encouraged by the interior shots of the developer’s other projects. The rounded door under the stairs is very Mt. Airy, and the kitchens
are good quality but not overly fancy. They’ve also won a bunch of awards for historic restoration.

It seems that the primary trait of what distinguishes between a McMansion vibe or not is whether the new home fits architecturally with other homes in the neighborhood. So, the definition of a McMansion could then differ quite a bit from place to place depending on whether the new home is near 1950s ranches, early 19th century Cape Cods, or other styles.

This could also lead to an interesting question: should new homes always fit in with existing homes? More broadly, should all new buildings fit in with nearby buildings? What happens when architectural styles change? I suspect the answer in practice is that it depends; not all homes or buildings are perceived as worth preserving and it often requires dedicated groups of residents or local actors to defend existing styles.

By the way, what neighborhood wants to be known primarily for “the quality and variety of its Halloween decorations”?

Housing markets could benefit from Latinos who want to buy their first homes

The executive director of the National Association of Hispanic Real Estate Professionals says many Latinos want to purchase homes:

Q: Your report (“The State of Hispanic Homeownership” at NAHREP.org), assembles data from a number of private and governmental sources, and contends that the number of Hispanic homeowners has grown to 6.69 million in 2012 from 4.24 million in 2000 and that they represented 51 percent of the total net increase of 694,000 owner-households in the United States in 2012. Considering the nation’s economic circumstances, that sounds pretty good. Yet, you say they’re facing head winds?

A: Even to our surprise, Hispanic homeowners seem to be very resilient, especially coming off the (housing) crisis. Affordability is at an all-time high and a lot of Hispanics have jumped into the market recently. Some of the biggest factors in this are household formation, income trends and overall consumer confidence. They’re forming households at a faster rate than the general population. If you look at the market of Hispanic households, they’re much more likely to be made up of a husband and wife with children, (an arrangement that’s) much more aligned with the purchase of a home.

But there are a couple of major barriers to this trend continuing, and though difficulty in accessing mortgage credit is an important one, even more important right now is the lack of inventory of houses for sale…

The fulfillment of this scenario of Hispanics being a dominant force in future homebuying will require the industry to be able to adapt to cultural nuances. And basically, NAHREP is saying the industry isn’t there yet. Twelve years ago, when we started this organization, we were selling a vision that few people bought into. It’s not really like that anymore — the major players in housing now understand, or are starting to understand, how important the Latino market is.But there are nuances to working with the Hispanic market — there’s language, of course, and the likelihood of so-called “thin” credit files (that limit access to mortgages) within a culture where having debt is not a desirable thing.

The housing market could benefit from such a reservoir of buyers. For example, those baby boomers who want to unload their homes in the near future may just want to access possible Latino buyers. Plus, the one cited figure above seems to suggest that some of the uptick in housing in the country can be attributed to Latinos. But, assuming different groups in the United States want to or perhaps more importantly can, given the wealth differences in the United States, purchase homes is not a given. There are still big gaps in homeownership rates by race and ethnicity.

It would be interesting to hear how real estate agents and others in the real estate industry are really adjusting their methods for potential Latino customers.

American driving culture can lead to some opulent garages

Curbed highlights eight fun quotes from a recent Wall Street Journal story on some unusual American garages. Here are four of the quotes:

6. “Once seen as a catchall space to store bicycles, trash cans and lawn tools, garages are being rediscovered as the ideal place—who knew?—to park cars.”…

4. “Mr. DesRosiers recently completed a 6,200-square-foot garage in the suburbs of Detroit that has a 1,800-square-foot detail shop on the lower level with a penthouse above, accessible via elevator.”

3. “There are seven flat-screen televisions throughout the three levels. “I can build a motorcycle and watch a football game at the same time, which is pretty sweet,” he says.”

2. “He put a glass door in between the wine cellar and underground parking space so the owner can “walk into the lift and touch and feel the car from the wine cellar,” he adds.”

The original story also highlights some broader trends regarding garages:

Even if an existing home has a garage, one or two bays may not be enough. “Those garages are not suitable for today’s vehicles. They’re just too small,” says Mr. Pekel of the Milwaukee construction and remodeling firm.

Of new homes built in 2011, 29% have a three-car or larger garage, according to Home Innovation Research Labs. These spaces have more bays, taller ceilings and greater square footage, says Ed Hudson, director of the market research division at Home Innovation Research Labs.

By and large, men are the primary users of garages, at 70% overall, Mr. Hudson says. For some purposes, like maintaining vehicles or working on projects,more than 90% of all users are men.

There is still room to discuss why people would want such garages in the first place, particularly if it comes at the expense of other items, such as spending money elsewhere in their houses. I would argue you could make a broader argument about the general love Americans have for driving and vehicles which then leads to a “need” for large spaces devoted to these vehicles. On one hand, vehicles are very functional – they get you where you need to go, particularly in a sprawling American built landscape that often requires driving. On the other hand, people can get attached to such functional objects and see them as much more than tools.

If some recent survey data is correct in showing that the younger generation of Americans don’t care so much about cars, perhaps we are in or have already passed “the golden age of garages.” If New Urbanists and other like-minded architects get their way, the garage would lose some of its prominence by being moved from the front facade of homes to the rear. In several decades, these opulent garages may look even more unusual and unnecessary.

Claim: America has 40 million McMansions?

Here is an interesting claim: America has 40 million McMansions.

Americans, especially generations X and Y, want shorter commutes, walkability and a car-free existence. Which means that around 40 million large-lot exurban McMansions, built primarily during the housing boom, might never find occupants.

My guess is that this application of the term McMansion is quite misguided. Look at the original news story about these figures:

America has too many big houses — 40 million, to be exact — because consumers are shifting preferences to condos, apartments and small homes, experts told the New Partners for Smart Growth Thursday, holding its 11th annual conference in San Diego through Sunday.

Relying on developers’ surveys, Chris Nelson, who heads the Metropolitan Research Center at the University of Utah, said 43 percent of Americans prefer traditional big, suburban homes but the rest don’t…

He estimated that this demand suggests a need for 10 million more attached homes and 30 million more small homes on 4,000-square-foot lots or less. By contrast, demand for large-lot homes is 40 million less than currently available.

There is no explicit mention of McMansions in this original story. There can’t really be 40 million McMansions. In 2000, there were just under 70 million total detached housing units. So roughly half of all American houses are McMansions? Also, there are 40 million houses in the exurbs? (You may have to define all suburbs as exurbs to get close to this.) At the same time, one could argue that the average new home, around 2,400 square feet is still too big for what many Americans want. But, a home at the average or even slightly over is not automatically a McMansion.