On his feed, Kirby has showcased Seattle pastor Judah Smith’s $3,600 Gucci jacket, Dallas pastor T.D. Jakes’s $1,250 Louboutin fanny pack and Miami pastor Guillermo Maldonado’s $2,541 Ricci crocodile belt. And he considers Paula White, former president Donald Trump’s most trusted pastoral adviser who is often photographed in designer items, a PreachersNSneakers “content goldmine,” posting a photo of her wearing $785 Stella McCartney sneakers.
As the Instagram account grew, Kirby started asking more serious questions about wealth, class and consumerism, including whether it’s appropriate to generate massive revenue from selling the gospel of Jesus.
“I began asking, how much is too much?” Kirby said. “Is it okay to get rich off of preaching about Jesus? Is it okay to be making twice as much as the median income of your congregation?”
This is a long-standing issue within Christianity, let alone in American Christianity where money and status have existed alongside religious fervor and practices for a long time. In a society that emphasizes consumption, even conspicuous consumption, plus celebrity, is it a surprise that ministers would want to wear expensive items?
Counterfactuals to these observations might help. Two come to mind:
- Are there mainstream religious groups or leaders who actively shun or downplay status? I can think of famous pastors who are not as well dressed. But, are they necessarily poorly dressed? How much does presentation of self matter compared to other noteworthy factors like particular religious doctrines or practices? I assume there is some limit where a pastoral presentation has to fit some parameter or the lack of style or flashiness will be a negative. Is the nature of American religion with its religious economy of competition inextricably tied to status and presentation?
- Some evangelicals have raised questions about materialism and consumption for decades. Historian David Swartz’s book Moral Minority highlights how evangelicals in the early 1970s questioned the consumption patterns of Americans. If you want to go back further, Max Weber argued in The Protestant Ethic and the Spirit of Capitalism that a particular ascetic approach to spending wealth on oneself helped spur on capitalism. How far did this critique go? By the 1980s, evangelicals largely became associated with conservative economic policies and reside in suburbs where appearances and keeping up with the Joneses matter to some degree. At the same time, evangelicals often claim they do not want to be too flashy or that they are middle-class even if they have the resources to be above that.