Tony Rossi, president of M&R Development, the company behind the Wilmette and Itasca properties, agrees that the “explosion of amenities” seen downtown is starting to take hold in the suburbs as well. He said rent in the suburbs is usually two-thirds of rent in the city, but newer buildings with extra features will have a higher price tag. Martin pays about $1,925 a month for her one-bedroom and underground parking…
Greenberg developed the project with more than 20 years of hospitality experience and considers design a key factor in changing the vibe and perception of suburban rental living. For example, adding color and art to corridors in apartment buildings, as hotels do, makes all the difference, he said.
And while some suburban developers merge residential and retail in the same physical structure — think storefronts at street level and housing on top — Greenberg said 444 Social is unique because the apartment building is new and located near (but not connected to) existing commercial facilities, like Regal Cinemas next door. It also has natural elements, like forests and a lake, nearby.
“This goes to part of the DNA of this place,” Greenberg said. “If you want to be happy, if you want to live a healthy life, if you want to stay active, you got to be social. … That is what is missing in apartments where it’s downtown or in the suburbs where you just go to a place and hole up. Here we’re actually creating a community, so it’s pushing that experience.”
Four quick thoughts:
- Building apartments in certain ways does not guarantee that community will develop. Certain features of units, buildings, and the grounds could help encourage social interaction but it does not necessarily mean that it will happen.
- Apartments with more amenities and higher prices are likely to attract certain kinds of residents. Might it be easier or harder to create community among groups with more resources?
- I wonder how many residents in such apartments are interested in developing more community as opposed to enjoying a higher level of luxury or feeling that such apartments fit their cultural tastes (with connections to their social class).
- Are developers interested more in profits they can obtain through more amenities and higher rents or creating community?
More broadly, see an earlier post on “surban” places.