New American homes might be smaller but are still bigger and nicer than the past

Some commentators have taken the US Census data that says new American homes are smaller than they were at the 2007 peak as evidence that the McMansion era is over and Americans will live in smaller homes in the future. While it may be difficult to make predictions about the future (and Americans still have large homes compared to world standards), there is another way to look at the data: the new houses of 2010 are much bigger and nicer than new homes several decades ago.

According to the data, the average new, single-family home built in 2010 was 2,392 square feet. That’s down somewhat from a McMansion-inflated high of 2,521 square feet in 2007, but still up significantly from three decades ago.

In 1980, the average new home was just 1,740 square feet, according to the Census.

Our homes also have gotten a lot more comfortable. For example, in 1980, 63 percent of new homes had central air conditioning. Last year, 88 percent of them did.

In 1980, more than one-quarter of all homes built had 1.5 bathrooms or less. Last year, just 8 percent of houses had such a small number of bathrooms.

This is quite a change from 1980, suggesting that homes have changed quite a bit in the span or just one or two generations.

Questions that come to mind when considering this historical change:

1. Would those who suggest American homes will get smaller in the future suspect that homes will go back to 1980 sizes by 2040?

2. Does anyone expect that Americans will give up amenities, such as multiple bathrooms, on the way to having smaller homes?

3. If the answer to the first two questions is no, what might the new home of 2040 look like? A little bit smaller, say 2,000 square feet, but packed with features?

International Furnishings and Design Association survey also suggests McMansions are on the way out

A number of commentators have suggested the era of McMansions is over. A new survey of the American members of the International Furnishings and Design Association agrees with this prediction. Here are some of the findings:

-Americans will be living in smaller spaces with fewer rooms by the year 2020, say more than 76% of IFDA members. Eleven years ago, only 49% foresaw less living space in our future…

-Separate rooms are disappearing; they are blending into spaces that serve many different purposes, believe 91.5% of the design experts – which is exactly what they foresaw back in 2000.

-Furniture also is going multipurpose, say 67.5% of the the IFDA forecasters. They see modular, moveable, and smaller-scaled furniture overtaking built-ins and big pieces. There will be more interest in ergonomic designs – designed to fit the human body – but almost none in furniture designed to be disposable…

-Everyone’s working at home. A home office is a given, say more than three-quarters of the respondents, but here’s the news: Nearly 40% of the forecasters see more than one home office under every roof…

In summary: leaders in the furnishings and design field think that Americans will be living in smaller, more multipurpose spaces.

Several questions regarding these survey findings:
1. How much do those surveyed get to set and sell these product changes in the years to come?
2. If the economy improves dramatically in the next few years, are all these predictions moot?
3. How long before these predictions and ideas become the norm set before average Americans in places like furniture showrooms or on HGTV?
4. What do you do with previous findings of the survey?
a. For example, in 2000, roughly half surveyed thought Americans would be living in smaller spaces. The actual Census numbers about new single-family homes: on average, they were 2,266 square feet, 2,438 square feet in 2009, and 2,392 square feet in 2010. This is still a net gain over most of the decade with a dip between 2008 and 2010. So half of those surveyed in 2000 were wrong?
b. The predictions about the drop in separate rooms were the same now as in 2000. Were they right?
c. If those surveyed can be wrong, what does it mean? Do their companies/firms lose money because they mispredicted the future? Is it really difficult to predict the directions in this particular field and anticipate what the American consumer wants?

Big home builders in trouble during market downturn, adopting new strategies

The Wall Street Journal reports on the financial troubles of several big builders and the new strategies others are adopting to push forward:

“The market is not deep enough or big enough to support all the builders,” said Alex Barron, a founder and analyst with the Housing Research Center, an independent research firm in El Paso, Texas. “There needs to be some consolidation. I don’t think that means [mergers or acquisitions]. I just think that means there has to be a shakeout.”

Mr. Barron declined to speculate about any specific companies. But two operators that other analysts are watching closely are Hovnanian Enterprises Inc. and Beazer Homes USA Inc. Some analysts believe both companies are running low on cash. Both companies have seen their stock prices decline nearly 60% so far this year—making them the sector’s biggest decliners—and both have traded below $2 a share…

Both Lennar Corp. and Toll Brothers, for example, are working out distressed real-estate loans, a move that is being cheered by many industry analysts. Toll, long known as the builder of suburban McMansions, has expanded into urban areas building condominiums, which continue to be some of its strongest performers.

Hovnanian’s strategy is to keep acquiring land lots and keep building a broad variety of homes. In the second quarter, it spent some $125 million of cash to purchase about 1,440 lots and to develop land.

I’ve wondered before if these new strategies might change the image of some of these builders who built many large suburban homes in recent years.

It would be interesting to consider what the housing industry would look like if a prolonged downturn forced these big builders out of business. Are there some regional builders who could then step into the gap? Would we have a return to smaller builders a la the pre-Levittown days?

How a 6,000 square foot Robert A.M. Stern home in East Hampton escapes being called a McMansion

A basic component of the term McMansion is a large house. But this defense of a large Robert A.M. Stern home in East Hampton shows that this isn’t a necessary component of the term McMansion:

Looking past the seven bedrooms, this Brown Harris Stevens listing on Lee Avenue in East Hampton seems to be an antidote to the McMansion trend currently occurring in the ‘Gauche-ing over’ of the East End, making a seemingly cozy use of its 6,000 square feet…

From the language in the listing, the fully screened-in porch is the work of Robert A.M. Stern (the listing says “Robert Stern” but we’re going to assume that they’ve left the A.M. off for those ‘in the know”), making it a nice, neighboring companion piece to the library and town hall that Yale’s dean of architecture has designed for East Hampton over the last 20 years.

So, while the deck—and attached house—will run you $6.5 million, you will be getting an adorable piece of early 20th century living with a late 20th century porch on roughly an acre of land in the tony Georgica section of East Hampton.

Perhaps I am just being cynical but it sounds like this home is not a McMansion simply because it was designed by a well-known architect. Because of this, it is better quality and more aesthetically pleasing.

If you look at the slideshow pictures, the home does seem to avoid some McMansion design features: no pretentious columns or two-story foyers; the rooms have some traditional features; and the kitchen is not full of granite countertops, a Viking stove, or a Sub-Zero refrigerator (at least as far as we can see).

Still, it is a 6,000 square foot home. Can that much space really be cozy? Only in places like the Hamptons could this size home seem restrained. What about arguments that all big homes are bad (large homes don’t fit with other green products) or need to be regulated (see this recent discussion in Australia)?

The large homes of politicians

While this gallery of photos doesn’t offer “proof” that most or even many politicians have big homes (and it may just be a play to pull in Internet visitors and clicks), it is an interesting subject to think about:

1. What exactly is the causal relationship here? Did they have bigger than normal homes before they were politicians (meaning they were wealthy when running for office) or are the big homes in part because of their political office?

2. Are there large homes any different than other people within their income brackets?

3. How should the public think about this? Should there be outrage that public servants don’t live like public servants? Do we not usually care because it is their private home and many Americans would buy bigger homes if they had the opportunity? Occasionally, this becomes part of a campaign – John Edwards took some grief for this and his haircuts – and others like Al Gore can be mocked.

4. How much time can a politician even spend in these homes with duties and homes elsewhere?

5. Would a politician who lives in a McMansion (and the implications regarding bad taste, etc.) be considered worse off than one who lives in a mansion?

Toll Brothers, former McMansion builder, near completion of luxury condos in NYC

During the housing boom of the 1990s and 2000s, Toll Brothers was well-known for its large homes that they often called “estate homes” and critics called “McMansions.” But now Toll Brothers is branching out into new kinds of construction, including luxury condos in New York City:

The kinder, gentler Toll Brothers are debuting new luxury condos at 205 Water Street in Dumbo next month, and to support that image, the 67-unit “modern loft” building just got a huge PR boost from a Wall Street Journal preview calling it “unerringly contextual, but also elegant, and even at some points, whimsical.” Unlike Toll Brothers’ previous, shinier attempts in Brooklyn, the seven-story scale of 205 Water fits right in with its landmarked historic district (zoning allows up to 12 stories) and the rusty steel and concrete facade by architects GreenbergFarrow takes cues from the nabe’s industrial past. Adhering to the LPC’s requirements meant constructing 205 Water out of reinforced architectural concrete, a “temperamental material rarely used anymore as the primary material in new buildings” that projects a “world-weary sort of workingman’s facade” to the street. Upper stories are clad in cor-ten steel, a lighter material also seen on the Ford Foundation headquarters in Manhattan.

I wonder if the people at Curbed are disappointed since it sounds like Toll Brothers is building fewer homes they would view as McMansions and instead built contextualized structures that fit in more urban neighborhoods that maybe could even be considered green. Could Toll Brothers turn their image around?

Not just single-family homes: McMansions can be townhouses

McMansions typically refer to single-family homes. I had not seen this before but here is a reference to “McMansion townhouses” in a letter to the editor:

The proposal also appears to be extremely bad financially for the county. EYA proposes to build 30 McMansion townhouses on River Road at the Kenwood doorstep. Each household will have two to three automobiles, not counting transient maids, maintenance, deliveries and other service vehicles, adding to present traffic. Presently, this dangerously narrow bottleneck pours excessive traffic onto River Road at the Kenwood doorway. Furthermore, the proposal to allow an outlet onto Little Falls Parkway is bad precedent and the proposed inadequate land swap and will do nothing to solve the traffic impact. It will diminish the amount of “real” park land. Little Falls Parkway is already overly and dangerously congested — it is an extremely narrow road at the proposed outlet.

An earlier piece on the proposed development says the townhomes would be built on a former industrial site. More details from a report suggests there will be “25 market-rate townhomes and four Moderately Priced Dwelling Units.”

Even though I found several documents regarding this proposal, I don’t know exactly what the townhomes will look like. If I had to guess at what a McMansion townhouse might look like, here are some ideas:

1. The structure incorporating several townhouses would look cartoonish with large rooflines, bloated details (two-story pillars, three-car garages that stick out, etc.), and a disregard for nearby architecture.

2. The homes would take up a large percentage of the lots, prominently backing up to other developments who won’t be able to avoid the new construction.

3. These will be large homes, perhaps greater than 3,000 square feet.

But perhaps the usage of McMansion in this case is a little different. It could refer to:

1. The homes are newer construction. By virtue of being new, the townhomes get this moniker.

2. Larger processes of sprawl. Residents who already live in the area want to defend what they bought into, preserve open space (even if it is fairly ugly industrial land), and limit the density of development.

3. The term is simply meant to paint the townhomes in a negative light, regardless of their actual design.

I will have to keep my eyes open to see if others refer to McMansion townhouses.

As a side note, this letter contains a classic NIMBY argument: the new development will add too much traffic to the area and the development will not bring in the money needed to offset the services that will be required.

The rise of granite countertops from a sociology of culture perspective

Homebuyers today seem to want certain features in a new home: stainless steel appliances, updated bathrooms, and granite countertops. But how exactly did the granite countertops become so popular?

Granite is relatively new to the kitchen counter; back in 1987, it was pretty much available in only two colours, it was incredibly expensive and was not even considered good counter material because of its lack of resilience. Yet in less than a decade, it went from being luxurious to ubiquitous- it is in every new condo and apartment regardless of price. It became the cherry on top of the McMansion sundae. The price dropped so far and so fast that one can now order it online in Florida for $19.95 per square foot, almost as cheap as a laminate counter. (Although at the time of this writing no doubt there is a significant oversupply in Florida.)

Here is why it became so cheap: “it got globalized…containerized…computerized.” Here are a few details about these:

Granite used to be a very local business- if you lived in the Northeast you got it from Vermont, in the midwest from Minnesota, in eastern Canada from Quebec. It is heavy stuff, and the main market was architectural stone, cut by craftsmen to exacting specifications for the commercial building industry. Taking it out of the ground was dangerous work; granite quarries were often ecological nightmares. However the industry provided a local material, and well-paying skilled jobs…

But granite is found all over the world, and it is cheaper to dig it out in India and Brazil. The environmental standards are not quite as high either…

Unlike architectural stone used on the exterior of buildings, the stone for counters and floors is a uniform 3/4″ thick. By cutting the stone on site the flawed slabs can be separated before they are shipped, and can even be processed further into tiles, so that there is less transport of waste. Once sliced into the new standard, the 3/4 inch thick slab, it can be put into the standard solution for transport, the shipping container. So what if most of the container is full of air, the cost of shipping is more than compensated for by the low cost of the material. Suddenly granite was no longer just available in two colours, but in dozens…

Where cutting granite used to be a skilled craft working in three dimensions, as counters it became a simple matter of cutting the slabs in two dimensions. Often the slabs would be shipped from India or Brazil to shops in China with finishing and edging equipment. Now a kitchen designer in Toronto might send a CAD file to the shop in China where a computerized saw cuts the Indian granite into a countertop, which is then put into a container and shipped to Toronto and installed in a condo.

On one hand, someone could argue that Americans have developed a taste for granite and have made individual choices to have it in their homes. Americans became fed up with their old counter options, like Formica, Corian, or tile. They developed finer tastes and wanted to show off their kitchens.

On the other hand, one could utilize the production approach in the sociology of culture. Granite became an aesthetic choice because of technological change: it has become cheaper and easier to create and install. Through the process of globalization, granite became a better option for American consumers looking for a more durable and flashier surface. Perhaps granite became cheaper because there was some demand for it but Americans didn’t simply choose granite – it was a choice made for them.

It would be interesting to see figures that would show when homebuyers started looking for granite over other surfaces. And who had it first?

Reasons for saving “Modern homes” in New Canaan, Connecticut

Teardowns often raise a furor in a community when they result in the razing of significant older homes. Regulations developed by a New England preservationist group have helped protect Modern houses built by Marcel Breuer, the rationale for saving the New Canaan homes is interesting:

New Canaan became a center for Modern houses when the Hungarian-born Breuer — a product of the Bauhaus school of design in pre-Nazi Germany — and four other architects moved to the town in the 1940s and used it as a canvas for their creations. Breuer adapted new designs to American architecture, such as a flat or nearly flat roof and cantilever construction.

Other Modern characteristics include muted colors, the lack of ornamentation and the emphasis on structural systems. The homes have since become a New Canaan tourist attraction. The town’s zoning rules do not forbid razing the homes but require 90-day notice for tear-downs.

“People come from as far away as Japan on a routine basis,” First Selectman Jeb Walker said.

Modern homes also serve as models for today’s new energy-efficient houses. Their modest size, overhangs that provide shade and features that take advantage of sunlight for solar power are old features suddenly new again.

The article suggests several possible reasons for saving these homes:

1. One involved person said “the preservation effort is “a way for America to keep its architectural memory.””

2. The homes are older and older homes deserve some recognition. Too many new homes at one time can radically alter the character of a community.

3. The homes were designed by an important architect and were part of an important style (Modernism).

4. The houses draw visitors which adds up to tourist dollars. This also helps make New Canaan distinct from other communities.

5. The Modern homes were the opening wave of environmentally-friendly homes.

Of course, there could be counterarguments to these five arguments. But this particular community has decided that these Modern homes are worth saving. Interestingly, another community (the article hints at a case in Westport, Connecticut) might choose otherwise. I suspect Reason #4 above, the fact that New Canaan is known for these homes, goes a long way in protecting these homes. The Wikipedia entry for the community says about 80 modern homes were built after World War II, something few suburbs could boast of.

“Ugly houses” dragging down the housing market

Here’s an interesting possible explanation for the problems of the housing market: buyers don’t want “ugly houses.”

Maybe Americans aren’t avoiding buying homes right now — maybe they’re just avoiding buying ugly homes. The housing market may be splitting into two sub-sectors: well-kept, good-looking homes and run-down, torn-up homes. Could the latter group be preventing the housing market from stabilizing?…

The disparity between these two groups of homes matters, because Lichtenstein has seen prices of the good properties remain relatively strong recently, as prices of worse properties have declined. This means that it’s those run-down, dilapidated foreclosed homes and short sales that will disproportionally bring down aggregate home prices, while well-kept homes should see much smaller price declines, or even appreciation.

Based on his experience, Lichtenstein asserts staging homes is more important than ever, as sellers need their house to appear as pristine as possible to appear to buyers. But his observation could have another logical conclusion: the market could be ripe for some renovate-and-flip business…

This gives investors two options: revitalize the foreclosures that have sale potential and rent out the others. If the inventory is tackled through these strategies, then price aren’t going to suddenly soar, but they could begin to stabilize sooner.

Would it take all that much work for someone to crunch some numbers to test this idea? As a rough proxy measure, one could use the year the structure was built as a starting point.

Reading this, I wonder if this has been a growing issue for much longer than the current economic crisis. Watch HGTV for a little bit and it seems like most buyers want everything in their new home: great appliances, updates (granite countertops! hardwood floors!), and all in move-in condition. How many homebuyers, whether they are younger and will work a lot of hours each week or older and want to downsize and not spend as much time maintaining a house, want to take on the time and expense of fixing up or updating a home?

In the long run, this could lead to some issues if no one is really interested in dilapidated homes. Communities might then have to make decisions about what to do with empty homes and how to best use the land. As an example, I’m thinking of the areas west and northwest of downtown South Bend, Indiana: the homes aren’t worth the time of investors because prices aren’t going up and few people would want to fix them all up. While this issue might commonly be tied to Rustbelt cities like South Bend or Detroit or Cleveland, perhaps it will be coming to more communities.