Tag Archives: social media

What will we all do in autonomous cars? Use 4G, wireless connections

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With the rapidly approaching autonomous vehicles, how will we spend the time once devoted to driving (or backseat driving)?

According to the U.S. Census Bureau, approximately 105 million Americans commute by car each day. With an average round trip of 50 minutes, that’s a whopping 88 million hours daily. “I want some of these hours back,” said Cooley. At this point, “we’re now already moving into the era of post-self-driving vision. It’s not so much about the technology of self-driving, but what will we do after that.”…

The most important groundwork, or “plumbing,” as Cooley refers to it, is for auto manufacturers to integrate 4G into vehicles. Built-in high-speed wireless connectivity makes a car much like a phone, Cooley said, allowing users to get into the habit of using maps, calls, notifications, and other interactive elements in the car.

Given today’s world, this isn’t too surprising: cars will free up even more time for Internet and social media usage. Indeed, we’ll have extra time for multitasking where we can listen to music or watch something while participating online (while being a passenger). Are there better things we could do? With all the studies on sleep deprivation (partly due to media usage), perhaps not driving should lead to more sleep. Or, employers and workers might do more job-related activities on the way to and from work.

Alas, all of these supposed time-saving devices may just keep providing opportunities to do more work or entertain ourselves further…

Hillary Clinton’s biggest urban Facebook fan base is Baghdad?

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Melding political, social media, and urban analysis, a look at Hillary Clinton’s Facebook fans has an interesting geographic dimension:

Hillary Clinton’s Facebook pages have an unexpected fan base. At least 7 percent of Clinton’s Facebook fans list their hometown as Baghdad, way more than any other city in the world, including in the United States.

Vocativ’s exclusive analysis of Clinton’s Facebook fan statistics yielded a number of surprises. Despite her reputation as an urban Democrat favored by liberal elites, Iraqis and southerners are more likely to be a Facebook fan of Hillary than people living on America’s coasts. And the Democratic candidate for president has one of her largest followings in the great red-state of Texas.

While Chicago and New York City, both with 4 per cent of fans, round out the top three cities for Hillary’s Facebook base, Texas’ four major centers—Houston (3 percent), Dallas (3 percent), Austin (2 percent) and San Antonio (2 percent)—contain more of her Facebook supporters. Los Angeles with 3 percent of her fans, and Philadelphia and Atlanta, each with 2 percent, round out the Top 10 cities for Facebook fans of Hillary.

On a per capita basis, in which Vocativ compared a town’s population to percentage of Hillary’s likes, people living in cities and towns in Texas, Kentucky, Ohio, Arkansas, North Carolina and Wisconsin were the most likely to be her fans on Facebook than any other American residents.

This hints at the broader knowledge we might gain from social media and should beg the question of how this information could be well used. I imagine this information could be used for political ends. Is this a curiosity? Is this something the Clinton campaign would want to change? Would this influence the behavior of other voters? The article itself is fairly agnostic about what this means.

This sounds like data mining and here is how the company behind this – Vocativ – describes its mission:

Vocativ is a media and technology venture that explores the deep web to discover original stories, hidden perspectives, emerging trends, and unheard voices from around the world. Our audience is the young, diverse, social generation that wants to share what’s interesting and what’s valuable. We reach them with a visual language, wherever they are naturally gathering…

Our proprietary technology, Verne, allows us to search and monitor the deep web to spot breaking news quickly, and discover stories that otherwise might not be told. Often we know what we’re looking for, such as witnesses near the front lines of a conflict or data related to an emerging political movement. We also uncover unexpected information, like pro-gun publications giving away assault rifles to fans of their Facebook pages.

Is this the Freakonomicization of journalism?

Creating a quirky and warm Twitter personality for your on-the-market housing unit

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Here may be a new housing trend: personifying your for-sale home in a Twitter account.

Bob the House — a three-bedroom, one-and-a-half-bath ranch in the Chicago suburb of Mount Prospect — has been tweeting about his journey on the market since October. You’ll find Bob to be a rather inspirational house, tweeting messages of positivity and hope on a regular basis, along with fanfare for the Chicago Cubs and humorous updates about his search for the right family. (“Six showings today! You like me, you really like me!”)

Here’s the open secret: It’s not really Bob who’s doing the tweeting. It’s his “handler,” Rich Burghgraef, an account executive with sales consulting firm Randolph Sterling, Inc. Burghgraef writes in a blog post that he created Bob, whose name comes from the street the house lives on, Robert Drive, as a way to get away from typical advertising tactics. It seems Bob was a hit, with showings of the home going from one or two a weekend to six and eight after the Twitter account debuted. It may have even been responsible (or at least contributory) to the ultimate happy ending, as Bob tweeted on March 1: “My new family moved in on Friday. Thank you all for taking an interest.”…

Burghgraef says that he used Bob to make a personal connection with buyers, not just to throw marketing messages of “buy me!” at them. Bob would tweet about the school that taught him to tweet (so there’s a good school in the neighborhood!); his friend, the stop sign (safety first!); and his stepson, the swing set (don’t you see your family here?). The home’s Twitter account gave buyers a new way to “fall in love with him even before stepping in for a showing,” Burghgraef says.

A clever way to use social media. The several accounts I read of this phenomena did not provide much evidence regarding the effectiveness of this tactic. Of course, social media attention is one of the currencies of today’s social realm so why not leverage it to help sell your home?We can’t be too far away from someone automating this process so that every new housing unit on the market could take advantage of Internet available information about the neighborhood and surrounding area to develop a winning personality.

I think Burghgraef is right in suggesting that this could be particularly effective with real estate since there is a high level of emotional investment. While we could imagine all sorts of consumer goods having their own online personalities, not all of those goods might have the same emotional connections to their owners.

Aziz Ansari and sociologist Eric Klinenberg collaborate on modern romance

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Comedian Aziz Ansari is familiar with the work of Sherry Turkle and has done research with sociologist Eric Klinenberg:

While every other comedian — from Tina Fey to Amy Poehler — is writing a memoir, Ansari decided he’d team up with a sociologist to conduct studies on love in the age of technology for his first title. The comedian revealed his book cover exclusively to TIME and chatted about his research, his stand-up and the end of Parks and Rec…

I had been starting to do this stand-up about dating and realized that the current romantic landscape is way different. All these very modern problems — like, sitting and deciding what to write in a text — that’s a very new conundrum.

Then I randomly met a couple people who were in academic fields that did work that vaguely applied to this stuff. Like, this woman Sherry Turkle who had done all this research about texting and found that you say things over text you would never say to someone’s face. So the medium of communication we’re using is kind of making us sh—ttier people. And then I thought if you take that and put it toward romantic interactions, that’s why people are so f—ing rude…

It ended up being a sociology book that has my sense of humor, but it also has some academic heft to it. I wrote it with this sociologist, Eric Klinenberg, and he helped me design this huge research project that we did. We interviewed hundreds of people all across the world — we went to Tokyo and Paris and Wichita to really get a wide scope. We also interviewed all sorts of academics. The resulting book is really unique. I can’t think of any book I would really compare it to.

I wonder how the two worlds involved here – those who read books by comedians and sociologists – will react to this book:

1. Will the general public be interested in a comedian utilizing more academic data to tackle a a popular topic? Could a comedian reach people in a way that a book written by a sociologist alone could not? Or, will the public still not really trust the data and continue to rely on their own anecdotes of online love?

2. How will sociologists view Klinenberg’s contribution? Is this data really any good or it is too impressionistic? While sociologists talk about public sociology, popular pieces of writing are often derided for not being serious enough. Was Klinenberg secretly conducting an ethnographic project on the lives of modern comedians?

No matter the critical reception from either camp, I imagine this book will sot a lot more copies than the typical sociology monograph…

Mining Twitter for ratings of mass transit and what the agencies can do in response

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A new study examined Twitter comments about mass transit in the United States and Canada and came up with a ranking of those invoking the most positive and negative sentiments:

The results of her study, published this month in the Journal of the American Planning Association, ranked 10 of the largest public transit agencies in the US and Canada by how well regarded they are on Twitter. Based on Schweitzer’s “mean sentiment score” and more than 60,000 tweets collected between 2010 and 2014, Twitter was nicest to Vancouver’s Translink, which was followed by Portland, Oregon’s TriMet and Toronto’s TTC. The harshest tweets concerned systems in Chicago, Philadelphia, Boston, and New York. For comparison, Schweitzer calculated scores for public figures (the sentiment score ranged from William Shatner to Osama Bin Laden), airlines, police departments, and welfare programs (the full chart is at the bottom of this post).

Schweitzer used text mining to pick out positive and negative words from the tweets (and manually added terms including brokedown, wtf, scam, epicfail, pervy, and unsuck). Machine learning helped spot things like parody accounts and unusually frequent tweeters. Schweitzer and her graduate students also analyzed some 5,000 tweets by hand, to ensure they lined up with the computer system’s interpretations. Reasons for complaint included delays, facilities, staff conduct, public mismanagement, and the class, race, and gender of other riders.

Here’s the funny thing: The transit system’s scores don’t line up with service quality (judged by on-time performance). But the unsurprising fact that public griping doesn’t necessarily match reality doesn’t make the data useless. Because Schweitzer did find one factor that predicts “mean sentiment”—the way the transit agencies themselves behave on Twitter…

So what’s the takeaway? If you’re looking for a low investment way to improve your public image on Twitter, use Twitter as a tool for conversation, not one-way communication. It may seem that someone complaining to 18 followers that their train is late doesn’t matter, but Schweitzer makes the point that social media does influence broader public perceptions.

Engaging in public relations on social media is not new. However, the idea that government agencies or infrastructure organizations need to may be more recent. On one hand, Americans expect government to be responsive. On the other hand, mass transit is one of those areas that seems monolithic: leaders in those organizations are not elected and infrastructure faces its own kind of difficulties (aging, weather issues, particular funding sources, a sort of permanence that is difficult to change quickly). But, at least the disgruntled might feel heard if there is social media interaction even if their complaints are not fixed immediately.

Possible next steps: would major mass transit groups make policy decisions based on Twitter? Remember, a small percentage of Americans use Twitter regularly but those users can be pretty vocal and/or well positioned in society.

Looking for needed bridging ties online

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A new book argues the Internet doesn’t connect people like it could do and part of the issue has to do with bridging ties:

The Chinese activist and journalist Xiao Qiang and I started using the term “bridging” to describe the work bloggers were doing in translating and contextualizing ideas from one culture into another. Shortly afterward, the Iranian blogger Hossein Derakhshan gave a memorable talk at the Berkman Center as part of the Global Voices inaugural meeting. Hossein explained that, in 2004, blogs in Iran acted as windows, bridges, and cafés, offering opportunities to catch a glimpse of another life, to make a connection to another person, or to convene and converse in a public space. I’ve been using the term “bridgeblogger” ever since for people building connections between different cultures by means of online media, and “bridge figures” to describe people engaged in the larger process of cultural translation, brokering connections and building understanding between people from different nations.

To understand what’s going on in another part of the world often requires a guide. The best guides have a deep understanding of both the culture they’re encountering and the culture they’re rooted in. This understanding usually comes from living for long periods in close contact with different cultures. Sometimes this is a function of physical relocation—an African student who pursues higher education in Europe, an American Peace Corps volunteer who settles into life in Niger semipermanently. It can also be a function of the job you do. A professional tour guide who spends her days leading travelers through Dogon country may end up knowing more about the peculiarities of American and Australian culture than a Malian who lives in New York City or Sydney but interacts primarily with fellow immigrants…

Merely being bicultural isn’t sufficient to qualify you as a bridge figure. Motivation matters as well. Bridge figures care passionately about one of their cultures and want to celebrate it to a wide audience. One of the profound surprises for me in working on Global Voices has been discovering that many of our community members are motivated not by a sense of postnationalist, hand-holding “Kumbaya”-singing, small-world globalism but by a form of nationalism. Behind their work on Global Voices often lies a passion for explaining their home cultures to the people they’re now living and working with. As with Erik’s celebration of Kenyan engineering creativity, and Rosenthal’s passion for the complexity and beauty of South African music, the best bridge figures are not just interpreters but also advocates for the creative richness of other cultures…

It’s not simply the number of acquaintances that represent power, as Gladwell posits. It’s also their quality as bridges between different social networks. Lots of friends who have access to the same information and opportunities are less helpful than a few friends who can connect you to people and ideas outside your ordinary orbit.

Without trying to be too pessimistic about the Internet and social media, it has tended to reproduce existing kinds of social relationships: limited public spaces, domination by corporations (particularly the nascent tech industry), creating echo chambers where people only find the content and people who agree with them, and not always having the open and fair-minded dialogue that might help bring people together. Yet, I’d be curious to know if there are workable and effective solutions to creating lasting online bridging ties. In my own social media use, I rely on a number of Facebook friends who consistently discuss or post regarding topics further from my own personal orbit.

Don’t see social media as representative of full populations

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This should be obvious but computer scientists remind us that social media users are not representative populations:

One of the major problems with sites like Twitter, Pinterest or Facebook is ‘population bias’ where platforms are populated by a very narrow section of society.

Latest figures on Twitter suggest that just five per cent of over 65s use the platform compared with 35 per cent for those aged 18-29. Similarly far more men use the social networking site than women.

Instagram has a particular appeal to younger adults, urban dwellers, and non-whites.

In contrast, the picture-posting site Pinterest is dominated by females aged between 25 and 34. LinkedIn is especially popular among graduates and internet users in higher income households.

Although Facebook is popular across a diverse mix of demographic groups scientists warn that postings can be skewed because there is no ‘dislike’ button. There are also more women using Facebook than men, 76 per cent of female internet users use the site compared with 66 per cent of males.

Who does the data from social media represent? The people who use social media who, as pointed out above, tend to skew younger across the board and have other differences based on the service. Just because people are willing to put information out there doesn’t mean that it is a widely shared perspective, even if a Twitter account has millions of followers or a Facebook group has a lot of likes. Until we have a world where everyone participates in social media in similar ways and makes much of the same information public, we need to be careful about social media samples.

Teaching student tech designers to treat users more humanely

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Here are a few college classes intended to help future tech designers keep the well-being of users in mind:

The class, which she taught at the Rhode Island School of Design and the MIT Media Lab, attempted to teach a sense of responsibility to technology inventors through science fiction, a genre in which writers have been thinking deeply about the impact of today’s technologies for decades. “It encourages people to have that long-term version that I think is missing in the world of innovation right now,” she says, “What happens when your idea scales to millions of people? What happens when people are using your product hundreds of times a day? I think the people who are developing new technologies need to be thinking about that.”

Students in Brueckner’s class built functional prototypes of technologies depicted by science fiction texts. One group created a “sensory fiction” book and wearable gadget that, in addition to adding lights and sounds to a story, constricts the body through air pressure bags, changing temperature and vibrating “to influence the heart” depending on how the narrative’s protagonist feels. Another group was inspired by a dating technology in Dave Eggers’s The Circle that uses information scraped from the Internet about a date to give suggestions about how to impress him or her. They created an interactive website about a friend using his public information to see how he would react to the idea. A third group imagined how a material that could transition from liquid to solid on command like the killing material “ice-nine” from Kurt Vonnegut’s Cat’s Cradle could be used as a prototyping tool…

Neema Moraveji, the founding director of Standford’s Calming Technology Lab and a cofounder of breath-tracking company Spire, has a different approach for teaching students to consider the human impact of what they are designing. His classes teach students to create technology that actively promotes a calm or focused state of mind, and he co-authored a paper that laid out several suggestions for technology designers, including:

  • Letting users control or temporarily disable interruptions, the way that TweetDeck allows users to control from whom to receive notifications on Twitter.
  • Avoiding overload through the number of features available and the way information is presented. For instance, a Twitter app that opens to the least-recent tweet, “gives users the sense that they must read through all the tweets before they are done.”
  • Using a human tone or humor
  • Providing positive feedback such as “Thanks for filling out the form” and “You successfully updated the application” in addition to error alerts
  • Including easy ways to interact socially, such as Likes and Retweets, which allow people to interact without worrying about how they appear to others.
  • Avoiding time pressure when not necessary.
  • Incorporating natural elements like “soothing error tones, naturalistic animations, and desktop wallpapers taken from the natural world.”

These sound like interesting ideas that may just help designers think not just about the end goals of a product but also consider the user experience. Yet, I still wonder about the ability of tech designers to resist the pressure their employers might put on them. For example, putting these more humane options into practice could be easier when working for your own startup but would be more difficult if a big corporation is breathing down your neck to push the bottom line or end product. Think the Milgram experiment: can individual designers follow the ethical path? Perhaps some of this training also needs to happen at the executive and managerial levels so that the emphasis on protecting the user is pervasive throughout organizations.

Americans talk differently about faith online

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Pew reports that religious faith is expressed differently online compared to offline:

But according to a new report from Pew, the way people talk about their faith online actually is different from how they talk about it in real life. In a nationally representative survey of more than 3,200 Americans, only 20 percent said they had “shared something about [their] religious faith on social networking websites/apps” in the past week. Twice as many said they had talked about faith in person within the same period.

Although people from different religious backgrounds reported different levels of what one might call faith-sharing, this relationship between on- and offline sharing was roughly the same across Christian denominations and the religiously unaffiliated: Twice as many people talked about their religious beliefs offline vs. online…

Perhaps the most interesting thing about this is that there’s hardly any variation among age groups: People younger and older than 50 were nearly equally likely to say they’d talked about their faith on social media within the last week. That’s remarkable for two reasons: In general, younger Americans are less religious than older Americans, and they’re also much heavier users of social media. Across two demographics who think about both faith and the Internet very differently, the mores of talking about God online seem to be similar.

This survey doesn’t say much what those mores are. But it does suggest that people like talking about their religious beliefs face-to-face more than they do online—or, perhaps, they’re more willing. Broadcasting your faith to all your Facebook friends is a very public act, and religion is a very personal thing; it may be that people feel more comfortable discussing God in communities that exist offline, like youth groups or book clubs. These spaces can feel much less vulnerable: It’s possible to know exactly who will hear you and maybe even have a sense of how they’ll respond. On Facebook or Twitter, that’s impossible.

Having conducted research in this area as well as having been online quite a bit in the last decade or so, I’m not surprised. I remember noticing this in the early days of Facebook. At that point, I believe certain information like your religion was more prominently featured on your profile. A number of my online friends – people of faith from a variety of institutional contexts and often with relatively high levels of education – tended to complicate their religious listing as if “Protestant” or “Christian” wasn’t individualized enough.

I don’t know that people are afraid of judgment when talking about faith online or through social media; we know that people talk about all sorts of other personal things. Perhaps this is all evidence of the increasing privatization of religion. You can participate in the public sphere of the Internet as long as you generally keep broad declarations of faith to an acceptable level. There might be some judgment but it maybe goes even further to indifference or embarrassment for such a user. You might be able to get away with more within certain circles – like white evangelicals who share their faith more online – but it wouldn’t be as welcomed within other online networks and sites.

That said, the figures still suggest some decent levels of religious activity online with roughly 20% sharing about their faith regularly and 46% regularly seeing things regarding the faith of other users. Faith isn’t dead online even if it doesn’t quite match offline activity.

 

Using social media data to predict traits about users

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Here is a summary of research that uses algorithms and “concepts from psychology and sociology” to uncover traits of social media users through what they make available:

One study in this space, published in 2013 by researchers at the University of Cambridge and their colleagues, gathered data from 60,000 Facebook users and, with their Facebook “likes” alone, predicted a wide range of personal traits. The researchers could predict attributes like a person’s gender, religion, sexual orientation, and substance use (drugs, alcohol, smoking)…

How could liking curly fries be predictive? The reasoning relies on a few insights from sociology. Imagine one of the first people to like the page happened to be smart. Once she liked it, her friends saw it. A social science concept called homophily tells us that people tend to be friends with people like themselves. Smart people tend to be friends with smart people. Liberals are friends with other liberals. Rich people hang out with other rich people…

On the first site, YouAreWhatYouLike, the algorithms will tell you about your personality. This includes openness to new ideas, extraversion and introversion, your emotional stability, your warmth or competitiveness, and your organizational levels.

The second site, Apply Magic Sauce, predicts your politics, relationship status, sexual orientation, gender, and more. You can try it on yourself, but be forewarned that the data is in a machine-readable format. You’ll be able to figure it out, but it’s not as pretty as YouAreWhatYouLike.

These aren’t the only tools that do this. AnalyzeWords leverages linguistics to discover the personality you portray on Twitter. It does not look at the topics you discuss in your tweets, but rather at things like how often you say “I” vs. “we,” how frequently you curse, and how many anxiety-related words you use. The interesting thing about this tool is that you can analyze anyone, not just yourself.

The author then goes on to say that she purges her social media accounts to not include much old content so third parties can’t use the information against them. That is one response. However, before I go do this, I would want to know a few things:

1. Just how good are these predictions? It is one thing to suggest they are 60% accurate but another to say they are 90% accurate.

2. How much data do these algorithms need to make good predictions?

3. How are social media companies responding to such moves? While I’m sure they are doing some of this themselves, what are they planning to do if someone wants to use this data in a harmful way (say, affecting people’s credit score)? Why not set limits for this now rather than after the fact?