Differences in fashion tastes across American cities

The Wall Street Journal reports on fashion differences across large American cities. The findings are based on the analysis of luxury spending by several different retailers. Some of the findings:

Southerners bought more white, green, and pink than other regions’ residents, for instance, according to data from private-sale site Hautelook.com, which caters to young, urban professional women…

Though Dallas has a flashy, big-spending image, the average woman there spends less on fashion than one in notoriously frumpy Washington, D.C., according to fashion website ShopItToMe.com…

And despite the fashion press’s obsession with J. Crew, the company is among the top five brands only in New York City and Boston…

So while there are national media outlets and national retail stores that promote their own tastes and lines, there are also regional tastes that shoppers follow. Who sets these regional tastes? Who or what, for example, helps shoppers make decisions in places like Detroit and St. Louis so that their fashion tastes differ from New York or Chicago? Local culture plays some role but how does it translate into fashion choices?

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