Zagat, the restaurant rating firm, has recently released results of a survey of 6,500 fast-food fans. The survey covers both fast food and full-service chains and has a variety of ratings including best burger and best value.
This quantification of the fast food and full service chain industry is interesting. Such food is considered by some to barely be real food. Zagat’s reputation is generally based on reviewing fine restaurants, not popular chains. So is the goal to help Zagat reach a broader audience? This is an example of an odd pairing of high-brow and low-brow culture.
After observing Dairy Queen’s 5th place spot in the popular quick-refreshment chains, one commentator says, “Of course, I can’t help but wonder: will we begin to see “Zagat rated” stickers adorning the take-out window at Dairy Queen?