When a consumer goes shopping, there are many products that claim to be “green.” Unfortunately, what exactly this means is unclear and may be just plain wrong. This process, which has come to be known as “greenwashing,” might be limited once the Federal Trade Commission develops new guidelines:

The guides originally were developed in 1992 and last updated in 1998. For the past two years the FTC has worked to revise them to account for consumers’ increased interest in environmentally conscious products and product-makers’ increasingly noisy marketing claims, a practice that’s come to be known as “greenwashing.”…

Some companies have complained in the past that the government did not strictly enforce the existing Green Guides, leading to more consumer confusion. So the more specific rules are welcome.

If these new guidelines are enacted soon, consumers may discover fewer “green” products on the shelves.

While it may not be the most ethical activity, is it a surprise that numerous companies have claimed to have “green” products when these sorts of items draw extra attention from some consumers?