Obesity as “social contagion”

Findings in recent years that certain medical conditions, such as obesity, are strongly influenced by social networks have seemed to shake up thinking about how such conditions spread. A new model that explores obesity as a “social contagion” suggests obesity will eventually “spread” to at least 42% of the US population:

The social contagion hypothesis garnered widespread attention in 2007 when researchers from UC San Diego, documented that obesity can spread through a social network — just like viruses spread — because people “infect” each other with their perceptions of weight. That study was published in the New England Journal of Medicine, and subsequent research has confirmed the validity of the social contagion theory.

In a paper published Thursday in the journal PLoS Computational Biology, Harvard scientists applied a mathematical model of social contagion to 40 years of data from the Framingham Heart Study, a study that has followed more than 5,000 adult residents of Framingham, Mass., since 1948 to assess their heart health. Among the participants of that study, obesity increased from 14% in the 1970s to 30% in 2000 and continues to increase. Based on that data, the rapid upswing in obesity rates is due largely to social-network influence, said the authors of the new study. But, they noted, any subsequent rise in obesity rates will be slower than it has in the past. It may take another 40 years to reach that 42% obesity mark.

Interesting findings and I bet it is a complicated (but interesting) method by which such models are constructed.

If similar models were applied to other conditions or diseases, what are the results? In addition to obesity, what conditions are strongly influenced by social networks? Additionally, how can social networks be changed or altered so that an issue like obesity is combated?

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