Even amidst discussions that the Internet has run out of addresses, there is talk about expanding the list of available domain suffixes beyond the current 21 options. It sounds like these proposals would allow for all sorts of suffixes and this, inevitably, leads to questions about who would get to control certain domains:
This massive expansion to the Internet’s domain name system will either make the Web more intuitive or create more cluttered, maddening experiences. No one knows yet. But with an infinite number of naming possibilities, an industry of Web wildcatters is racing to grab these potentially lucrative territories with addresses that are bound to provoke.
Who gets to run .abortion Web sites – people who support abortion rights or those who don’t? Which individual or mosque can run the .islam or .muhammad sites? Can the Ku Klux Klan own .nazi on free speech grounds, or will a Jewish organization run the domain and permit only educational Web sites – say, remember.nazi or antidefamation.nazi? And who’s going to get .amazon – the Internet retailer or Brazil?
The decisions will come down to a little-known nonprofit based in Marina del Rey, Calif., whose international board of directors approved the expansion in 2008 but has been stuck debating how best to run the program before launching it. Now, the Internet Corporation for Assigned Names and Numbers, or ICANN, is on the cusp of completing those talks in March or April and will soon solicit applications from companies and governments that want to propose and operate the new addresses.
Sounds like we could have some battles on our hands for particular suffixes. Perhaps the companies or organizations with the most money will win.
But many of the options in this article are set up as “good” options versus “bad” options. If given a choice, how many people would want the .nazi domain to be controlled by the Ku Klux Klan? And some of the other options presented in the story, such as whether someone who wants musicians and agents to be able to get .music addresses while the music industry wants to control this for their larger purposes, are less clear. ICANN, the organization who controls the domains, says they have considered this: “For people who might propose controversial domains – such as .nazi, which ICANN officials have worried about – approval will be based on the applicant’s identity and intentions, and on the grounds of “morality and public order.” How in the world will they be able to do this in a way that is satisfying to multiple parties? Is there a way to decide this before the domains are sold or are we simply in for long rounds of litigation?