A new poll from Badoo.com finds that Americans are the coolest nationality:
Social networking site Badoo.com asked 30,000 people across 15 countries to name the coolest nationality and also found that the Spanish were considered the coolest Europeans, Brazilians the coolest Latin Americans and Belgians the globe’s least cool nationality.
“We hear a lot in the media about anti-Americanism,” says Lloyd Price, Badoo’s Director of Marketing. “But we sometimes forget how many people across the world consider Americans seriously cool.”…
“America,” says Price, “boasts the world’s coolest leader, Obama; the coolest rappers, Jay-Z and Snoop Dogg; and the coolest man in technology, Steve Jobs of Apple, the man who even made geeks cool.”
Brazilians are ranked the second coolest nationality in the Badoo poll and the coolest Latin Americans, ahead of Mexicans and Argentinians. The Spanish, in third place, are the coolest Europeans.
At least one marketer is happy.
1. I would be very hesitant about accepting the results of this poll. If this is a web survey of social network site users, it is probably not very representative of people within these countries. Serious news organizations should report on the methodology and discuss the downsides (and advantages) of this approach when reporting this information. But, if it is an accurate take on social network site users, generally younger, plugged-in populations, perhaps this is exactly what American companies would want to hear.
2. America has military, political, and economic power but this hints at another, less-recognized dimension: cultural power and influence. For better or worse, American values, celebrities, products, and ideas have spread throughout the world. Even if our economic and political power goes into a relative decline, this cultural influence will live on for some time. (A bonus: a Badoo poll from earlier this summer also said Americans are the funniest nationality!)
3. Is being “cool” really something to aspire to as a nation? In an America dominated by celebrity, media, and consumption, it may be hard to know that this is not the primary objective.
(Some background on Badoo.com.)