Where Americans desire McMansions the most

Amidst a story about the declining future fortunes of the McMansion, this story has a fascinating graphic based on a recent Trulia survey:

Desire for McMansions by metropolitan area

At a quick glance, it looks like people in the biggest three metro areas desire McMansions more than other places. What are the reasons for this? These are relatively wealthier areas yet they are also places where we might expect that city people would look down on McMansions. Bostonians are the most modest in their dreaming and are closer to the national averages. Does this mean people in Boston are more average in their home searches and purchases?

However, there are some caveats to these findings:

1. According to Trulia, the data is based on web searches for homes. So perhaps people in these cities simply dream bigger than people in smaller metro areas. Or there are more bigger homes in these larger metro areas?

2. Why exactly these eight cities? In particular, why don’t we have any findings from a classic Sunbelt city, like Atlanta, Dallas, Phoenix, or Houston, where people are known for having larger (and relatively cheaper compared to the big three metro areas) homes?

2a. Is there not enough search data from these places?

2b. Does Trulia not offer the same level of services/features in these Sunbelt cities?

3. Are the users of Trulia representative of metro populations? I would guess they skew toward the younger, more educated, and wealthier.

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