President Obama has plenty to deal with in his second term but plenty of people want an answer to this question: who will be given access to the campaign’s database?
Democrats are now pressing to expand and redeploy the most sophisticated voter list in American political history, beginning with next year’s gubernatorial races in Virginia and New Jersey and extending to campaigns for years to come. The prospect already has some Republicans worried…
The database consists of voting records and political donation histories bolstered by vast amounts of personal but publicly available consumer data, say campaign officials and others familiar with the operation, which was capable of recording hundreds of fields for each voter.
Campaign workers added far more detail through a broad range of voter contacts — in person, on the phone, over e-mail or through visits to the campaign’s Web site. Those who used its Facebook app, for example, had their files updated with lists of their Facebook friends along with scores measuring the intensity of those relationships and whether they lived in swing states. If their last names seemed Hispanic, a key target group for the campaign, the database recorded that, too…
To maintain their advantage, Democrats say they must guard against the propensity of political data to deteriorate in off years, when funding and attention dwindles, while navigating the inevitable intra-party squabbles over who gets access now that the unifying forces of a billion-dollar presidential campaign are gone.
The Obama campaign spent countless hours developing this database and will not let it go lightly. I imagine this could become a more common legacy for winning politicians than getting things done while in office: passing on valuable data about voters and supporters to other candidates. If a winning candidate had good information, others will want to build on the same information. I don’t see much mention of one way to solve this issue: let political candidates or campaigns pay for the information!
What about the flip side: will anyone use or want the information collected by the Romney campaign? Would new candidates prefer to start over or are there important pieces of data that can be salvaged from a losing campaign?