Design-y Japanese retailer Muji has taken the whole genre up another notch, this time with a tiny gingerbread town, complete with 100 houses created from 15,000 Muji snacks. There’s a commuter train; hay bales; tiny residents shoveling snow, heading to work, and chatting with neighbors; and even mini video projections. The burg is on display in Toyko until Christmas Day, but the company has also installed a 24-hour live feed for virtual visitors. And yet again, Muji has enlisted children to help build stuff—watch the video and see some close-up shots below.
I checked the live feed last night and it looked like the gingerbread village was asleep. The music is also catchy but I imagine it could get annoying really quickly. I’ll have to check back today to see if the town is more lively today…
Two other notes:
1. Does gingerbread architecture differ across cultures? While this community was put together by a Japanese corporation, it looks like it is made up of fairly traditional and Western architecture.
2. Since this is put together by a retailer, I assume this is supposed to lead me to buy something. Gingerbread house kits? Model train sets?