Get ready for a world of emerald in 2013:
Pantone…has named 17-5641 Emerald as the 2013 color of the year because it “continues to sparkle and fascinate,” said a rep in a statement.
The 2012 Color of the Year, PANTONE 17-1463 Tangerine Tango, a spirited, reddish orange, provided the energy boost we needed to recharge and move forward. Emerald, a vivid, verdant green, enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony…
Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. It’s also the color of growth, renewal and prosperity – no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.
And if you were curious about how Pantone makes this year selection, here how Pantone describes the process:
The Color of the Year selection is a very thoughtful process. To arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.
It sounds like there is money to be made here.
It could be a fascinating study to see who follows this color of the year. Would the average consumer notice the new color of the year? In other words, could a consumer go through their closet or through their home decorations and date different objects to the color of the year? I’m going to have to pay some more attention to my own shopping and choices in the year to come…
I’m also intrigued to know if there is any continuity in colors between years. Here are the colors of the year since 2000:
These seem to be mainly blue or bright colors. Is there a theme of vibrancy behind all of these colors?