Maybe not just McMansions making a comeback; “Super Gulp” mentality extends to pickup trucks

A review of the 2014 Chevy Silverado starts with some commentary about American consumer behavior: from McMansions to Super Gulps to large trucks.

North Americans are feeling so comfortable with their bank accounts these days that they’re re-embracing a Super Gulp mentality. They’re eating more hamburgers – at restaurants. They’re back to buying McMansions. And, as the major auto makers reported last month, they’re also buying trucks – especially the sort of full-size pickups that could plow sedans asunder.

General Motors reported sales of its Silverado were up an astounding 25.3 per cent in May compared with a year earlier – and that’s before its long-overdue update, which arrived at dealers this month with the same $32,710 starting price as the outgoing model, despite massive tweaks.

Small might have been big in a down economy, but for the 2014 model year, big is most definitely back en vogue.

I’m not sure exactly why this commentary starts the review as it seems to have a decently positive ending:

The 2014 Chevrolet Silverado may have been redesigned as a boxy utilitarian man wagon, but it’s a muscular manservant that even a woman could love.

At the least, this review draws upon a common critique of McMansions, SUVs, and other large items: they are all part of consumer mindset where bigger is better. These sorts of comparisons to large food portions or vehicles are not unusual when invoking McMansions. And lurking behind this is the issue of how to pay for all this size – the review doesn’t mention it but a fully loaded 2014 Chevy Silverado doesn’t come cheap (MSRP starting at $31,715, according to Chevy). Additionally, the size is anti-social as the truck reviewer dreams transforming her commute in the truck into a demolition derby.

It’s too bad we can’t get this same reviewer to look at a few houses of different sizes, or perhaps an economy car, to see if this worry about the size of consumer items is a bigger issue.

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