An interesting profile of Houston as the “next great American city” includes this bit about how the city is viewed:

If nothing else, the Kinder Institute’s reports underscore how little the country really knows about Houston. Is it, as most New Yorkers and Californians assume, a cultural wasteland? “The only time this city hits the news is when we get a hurricane!” complains James Harithas, director of the Station Museum of Contemporary Art. “People have no idea.” Its image in the outside world is stuck in the 1970s, of a Darwinian frontier city where business interests rule, taxation and regulation are minimal, public services are thin and the automobile is worshiped. “This was boomtown America,” says Klineberg of the giddy oil years. “While the rest of the country was in recession, we were seen as wealthy, arrogant rednecks, with bumper stickers that read, ‘Drive 70 and freeze a Yankee.’” Today, he adds, “Houston has become integrated into the U.S. and global economies, but we still like to think we’re an independent country. We contribute to the image!”

Several thoughts about Houston’s profile:

1. Part of the issue may be that Houston is trying to join the group of New York, Chicago, and Los Angeles that has been set for decades. Houston is the newcomer and perhaps besides oil, doesn’t yet have the broad appeal these other three have. Plus, these top three are world-class cities, top ten global cities, and that comparison can be harsh.

2. It sounds like Houston could benefit from a strengthened booster campaign. Cities often have to sell themselves and their assets. This requires business, civic, and political leaders (the growth machine) to band together behind some common appeals. What might draw people to Houston? What would attract businesses and tourists?

3. I wonder if there is some conflict between being part of Texas and being from Houston. From the outside, perhaps particularly from the coasts, it is easier to lump all of Texas together, even though it has a variety of communities (some big differences between Dallas, Houston, Austin, and San Antonio). Additionally, Texans tend to like to play up the uniqueness of their state. Compare this to cities like Chicago where there is a very sharp divide between the metropolitan region and “downstate.” Perhaps Houston needs more of a city-state mentality to separate it from Texas.