Of the president’s 36.9 million Twitter followers, an astonishing 53 per cent – or 19.5 million – are fake accounts, according to a search engine at the Internet research vendor StatusPeople.com. Just 20 per cent of Obama’s Twitter buddies are real people who are active users.
Overall, the five most influential accounts linked to the Obama administration – the first lady has two – account for 23.4 million fake followers.
Biden’s nonexistent fans make up 46 per cent of his Twitter total, with 20 per cent being ‘real’ followers. The White House’s followers are 37 per cent fake and 25 per cent active; the first lady’s primary account is 36 per cent fake and 29 per cent active…
The difference between fake followers and ‘real’ ones is comprised of ‘inactive’ accounts, which may relate to real people but no longer send tweets with any regularity.
If this analysis can be trusted, this appears to be a bipartisan problem. But, it would be helpful to hear more about how inactive or fake users are determined: shouldn’t we expect that there are some people on social media platforms like Twitter and Facebook who have set up profiles but then don’t use them regularly? At least there is one infographic that helps provide more detail regarding this phenomena. Plus, you can use this app to analyze your own account.
And, once we have such numbers, we should then think through what it means: is it dishonest for politicians to have a lot of fake or inactive Twitter followers? Should the standards for having fully active followers be different for politicians as opposed to other public figures? Does having more followers really translate into a more positive public image or more votes?
UPDATE: This is not a problem just relegated to well-known figures. See this story from this morning on fines levied against companies that posted fake reviews:
The New York Attorney General has slapped 19 companies with a $350,000 fine after his office unearthed fake review writing for Google Local, Yelp, and others in a yogurt shop sting.
Eric Schneiderman revealed that a raft of search engine optimisation (SEO) companies created dummy accounts and paid writers from the Bangladesh and the Philippines $1 to $10 per review after his office set up a fake yoghurt shop in Brooklyn, New York and sought help to combat negative comments.
“Consumers rely on reviews from their peers to make daily purchasing decisions on anything from food and clothing to recreation and sightseeing,” said Schneiderman in a statement.
“This investigation into large-scale, intentional deceit across the Internet tells us that we should approach online reviews with caution.”
Plus, this is an online concern at sites like Amazon where reviews provide important information for potential buyers.