This is a good example of how wording questions differently can lead to different results: support of Obamacare versus the Affordable Care Act.

More Americans oppose the health care law when you call it Obamacare—46% of Americans oppose the health care law when it carries Obama’s name, while just 37% oppose the Affordable Care Act.

When dubbed Obamacare, however, the law has more supporters: 29% of those polled in a new CNBC poll said they supported Obamacare; just 22% of those polled said they supported the Affordable Care Act.

CNBC asked half of its poll respondents about the Affordable Care Act and half of them about Obamacare.

There are a couple of possible explanations here: some people react more negatively or positive to Obama while others might be unclear what exactly the Affordable Care Act is.

Given these results, it makes President Obama’s decision to fully own the Obamacare title as opposed to using a more neutral title. While he might feel the legislation is a signature part of his presidency, its attachment to him rather than having a more bland bureaucratic name might be hurting its cause.