Here are a few details about Facebook’s plans to help put together a new mixed-use development near its main campus:
The planned complex, designed by architecture firm KTGY Group, is the first major housing development in Menlo Park in 20 years, and is expected to open in 2016. According to Deanna Chow, a senior planner in Menlo Park’s planning department, the city is largely occupied by single-family homes. This 394-unit residential community will be the first mixed-use development of its scale in the city…
While Facebook’s investment in the complex only extends to subsidizing 15 low-income units, Anton Menlo could very well become a “Facebook Town.” Besides its proximity to Facebook’s campus, the designers also kept the company’s employees very much in mind. A series of focus groups and electronic surveys gauging employees’ needs and desires translated into amenities like a “grab & go” convenience store, sports pub, doggy daycare, bicycle repair shop, and an “iCafe” filled with community WiFi zones, printers, and office supplies. Once construction begins, St. Anton will market the apartments to Facebook employees first before opening up to the general public. The developer is also working to establish a leasing office on Facebook’s campus.
Beyond concerns about Facebook employees becoming slaves to work or the beginnings of a community made up entirely of “brogrammers,” the project is actually a much-needed step in addressing Menlo Park’s housing strain. According to a housing fact sheet from the city, Menlo Park has a “jobs/housing inbalance,” with 41,320 workers but only 13,129 housing units…
On the plus side, housing employees close to work can help reduce traffic and gridlock. In fact, the Anton Menlo project aims to make several specific transit improvements. The Facebook corporate shuttle will be adding a stop at Anton Menlo. On a mission to get people home as soon as possible, the developer is working with the city to put in a bike path that runs directly from the Facebook campus to the new complex. Also in the works are separated sidewalks, crosswalks that light up to caution cars, and an underground tunnel linking Facebook’s campus to the apartments.
So, Facebook might help alleviate some housing pressure in a community that is difficult to live in but there will be questions about this being a “company town.” There are a lot of American companies that could afford similar actions. If they provide housing for their employees without being too controlling, two good things might emerge: (1) the workers might be more productive and (2) the community could be helped. Either way, it will be interesting to watch the outcome of Facebook’s real estate development activities.
While companies might get flack about providing housing, I wonder if developers and those involved in real estate are regarded more highly for their efforts to develop housing. For example, this 2009 Harris Poll regarding occupational prestige has real estate agent/broker at the bottom of 23 occupations. Developers sometimes provide big houses people want but they can also raise the ire of neighbors whose NIMBY hackles are raised.
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