Tag Archives: occupational prestige

Facebook partnering to build a new mixed-use development for its workers

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Here are a few details about Facebook’s plans to help put together a new mixed-use development near its main campus:

The planned complex, designed by architecture firm KTGY Group, is the first major housing development in Menlo Park in 20 years, and is expected to open in 2016. According to Deanna Chow, a senior planner in Menlo Park’s planning department, the city is largely occupied by single-family homes. This 394-unit residential community will be the first mixed-use development of its scale in the city…

While Facebook’s investment in the complex only extends to subsidizing 15 low-income units, Anton Menlo could very well become a “Facebook Town.” Besides its proximity to Facebook’s campus, the designers also kept the company’s employees very much in mind. A series of focus groups and electronic surveys gauging employees’ needs and desires translated into amenities like a “grab & go” convenience store, sports pub, doggy daycare, bicycle repair shop, and an “iCafe” filled with community WiFi zones, printers, and office supplies. Once construction begins, St. Anton will market the apartments to Facebook employees first before opening up to the general public. The developer is also working to establish a leasing office on Facebook’s campus.

Beyond concerns about Facebook employees becoming slaves to work or the beginnings of a community made up entirely of “brogrammers,” the project is actually a much-needed step in addressing Menlo Park’s housing strain. According to a housing fact sheet from the city, Menlo Park has a “jobs/housing inbalance,” with 41,320 workers but only 13,129 housing units…

On the plus side, housing employees close to work can help reduce traffic and gridlock. In fact, the Anton Menlo project aims to make several specific transit improvements. The Facebook corporate shuttle will be adding a stop at Anton Menlo. On a mission to get people home as soon as possible, the developer is working with the city to put in a bike path that runs directly from the Facebook campus to the new complex. Also in the works are separated sidewalks, crosswalks that light up to caution cars, and an underground tunnel linking Facebook’s campus to the apartments.

So, Facebook might help alleviate some housing pressure in a community that is difficult to live in but there will be questions about this being a “company town.” There are a lot of American companies that could afford similar actions. If they provide housing for their employees without being too controlling, two good things might emerge: (1) the workers might be more productive and (2) the community could be helped. Either way, it will be interesting to watch the outcome of Facebook’s real estate development activities.

While companies might get flack about providing housing, I wonder if developers and those involved in real estate are regarded more highly for their efforts to develop housing. For example, this 2009 Harris Poll regarding occupational prestige has real estate agent/broker at the bottom of 23 occupations. Developers sometimes provide big houses people want but they can also raise the ire of neighbors whose NIMBY hackles are raised.

Tom Wolfe and Max Weber’s ideas about status

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In the wake of the release of his new book Back to Blood, Tom Wolfe talks about his “sociological approach to writing”:

On his sociological approach to writing

“This attention to status … started when I was in graduate school and I was in a program called American Studies, which was a mixture of different disciplines but one [in which] you were forced to take sociology. I had always looked down on sociology as this arriviste discipline that didn’t have the noble history of English and history as a subject. But once I had a little exposure to it, I said, ‘Hey, here’s the key. Here’s the key to understanding life and all its forms.’ And the great theorist or status theorist was a German named Max Weber. And from that time on, I said this obviously is the way to analyze people in all of their manifestations. I mean, my theory is that every moment — even when you’re by yourself in the bathroom, you are trying to live up to certain status requirements as if someone were watching … It’s only when your life is in danger that you drop all that.”

If you have read any of Wolfe’s novels, you know his characters are constantly worried about status: what do people think of me? In The Bonfire of the Vanities , Sherman McCoy starts at the top of the world as a bond trader but the story traces his path to the bottom as he loses his job, his family, and, most importantly, his previous status as “Master of the Universe.” On the other side, the title character in I Am Charlotte Simmons comes from a more humble background and has to learn how to negotiate within an elite university.

Weber built upon Marx’s ideas about the means and modes of production by adding the dimension of status. Marx argues social class was determined by economic factors; you either had access to and control of economic resources or not. But Weber suggested status, or prestige, was also tied up with economic resources. Thus, one might be high status but relatively lower on the economic ladder or vice versa. An example of this in today’s society would be a measure of occupational prestige where Americans are asked to rate different occupations on a prestige scale from 1-100. Here is one such table from Harris Interactive in 2009:

Firefighters don’t make the most money nor do nurses but both are considered more prestigious, probably because they involve caring for people. In contrast, look at the bottom of the list: occupations where the actors may be perceived as looking more for money or their own interests are considered less prestigious.

If you want to read more on the connection between Tom Wolfe, sociology, and the concept of status, Joel Best wrote an interesting 2001 piece titled “‘Status! Yes!’: Tom Wolfe as a Sociological Thinker. I also wonder if there isn’t a hint of Goffman in Wolfe’s work as well. What he describes above also could play out through the concept of impression management and the constant need to change our behavior to fit the changing social situations.

 

The first laptop met with distaste because it was associated with the gendered job of secretary

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The “first recognizable laptop” created in 1982 ran into some problems such as its hefty price tag and its association with typing and who did the typing in many offices:

But Jeff Hawkins, founder of Palm and Handspring (makers of the Treo), was there in 1982 and he told a different story at the Computer History Museum a few years ago during a panel on the laptop. For him, the problems were not exclusively in the harder domains of currency and form factor. No, sociological and psychological reasons made the GRiD Compass hard to sell to businessmen…

This is an amazing fact. We had this product. It was designed for business executives. And the biggest obstacle, one of the biggest obstacles, we had for selling the product was the fact — believe it or not — that it had a keyboard. I was in sales and marketing. I saw this first-hand. At that time, 1982, business people, who were in their 40s and 50s, did not have any computer or keyboard in their offices. And it was associated with being part of the secretarial pool or the word processing (remember that industry?) department. And so you’d put this thing in their office and they’d say, “Get that out of here.” It was like getting a demotion. They really were uncomfortable with it…

The second reason they were uncomfortable with it is that none of them knew how to type. And it wasn’t like they said, “Oh, I’ll have to learn how to type.” They were very afraid — I saw this first-hand — they were very afraid of appearing inept. Like, “You give me this thing, and I’m gonna push the wrong keys. I’m gonna fail.”

In Hawkins telling at least, there was no way around these obstacles. “We couldn’t solve this problem. It took a generational change, for the next younger group who had been exposed to terminals and computers to grow up,” he continued. “That was an amazing technology adoption problem you would have never thought about.”

This is a great example of underlying sociological issues that might not be considered fully when making and marketing a new product. On one hand, this was an exciting new technology but on the other hand, existing social factors made it difficult for businessmen to grab the opportunity this technology represented. Ideas about gender and who was supposed to be a typist, viewed as a lower status position, influenced technology adaptation.

Also, this story could lead into the history of secretaries and typists. Around the beginning of the 20th century, the field of secretaries started turning away from men to women. Like other gendered occupations with a majority of women, secretary became a lower status position with relatively lower pay.

A study showing the intersection of race and the status of particular jobs

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Sociologists have known (and measured) for decades that different jobs or fields can have very different levels of status (the more academic term: occupational prestige). A new study puts this social fact together with identifying people of different races and came to an interesting conclusion:

When it comes to determining the race of a stranger, our minds see more than skin color. That’s the conclusion of a study co-authored by UCI sociologist Andrew Penner, which was really quite simple when it came to the research. Viewers were shown images of the same man in business attire and a janitor’s uniform. Photos of a different man were added to the mix, as were those of women. Above the photos were boxes marked “white” and “black” so the viewers could assign the race of each person shown. You can imagine what the National Institutes of Health and the National Science Foundation-funded research found.

Tracking the movements of each viewer’s mouse as it selected the race of the model, the researchers discovered that, initially, those in the business clothing were most often perceived to be white, while those in the janitor uniforms were usually ranked as black, despite the person in the respective photos being the same person of the same race.

Keep in mind that the person being tested may have ultimately chosen the correct race of the model. What the researchers were after was that initial assumption. The pattern grew more pronounced as faces became more racially ambiguous, the study concluded.

This is a reminder that there is a lot of interplay between race and social class. There are perceptions about people in certain jobs, represented in this study by particular clothing, that override our knowledge of the skin color of the person within the clothing. In Malcolm Gladwell Blink style, we make quick assumptions and then make more “rational” conclusions.

I wonder if the researchers looked at jobs where the perceptions about those workers might be similar. Would research subjects make such quick conclusions and if so, what would guide those snap judgments?