Sociologist explains how the Beatles really did change the world

In a new book, a female sociologist argues that the Beatles “actually did change everything…It’s not just hyperbole.”

In addition to the fan voice being missing from 50 years of Beatles scholarship, Leonard said, the female voice is absent. Most of the books about The Beatles are written by men.“As a lifelong female fan and sociologist, I knew I had a fresh perspective that would be an important contribution to the conversation.”

The intense six-year Beatles immersion created a fan-performer relationship that had never existed before, she said: “Demographics, technology, marketing, the political moment and of course quality of the music, all converged to make it a historically unique event.”

From the very beginning, fans had a sense that The Beatles were talking to them directly…

Young people, she said, had the sense all along that The Beatles “were on their side, encouraging and empowering them. Looking at it in this way, fans’ strong emotional attachment, 50 years later, makes perfect sense.”

Add these generational changes (could the Beatles emerged in the same way without the Baby Boomers?) to a band that came right at the peak of mass media (by the end of the 1960s, more narratives and media outlets were emerging), was able to do everything themselves as a cohesive group (write, sing, and play) compared to single performers (like Elvis) or made bands (like the Monkees), had a personality that was both somewhat traditional (see the clear contrast The Rolling Stones made with them) as well as cheeky and somewhat rebellious, pushed the boundaries of pop music as well as recording techniques, and sold a ridiculous number of albums. Is all of this on the scale of the Cold War or landing on the moon or the ongoing struggles in the Middle East? Probably not but it helped develop and ingrain the importance of popular culture for American society…

It is interesting that most of the major Beatles books have been written by men. Come to think of it, rock music still is dominated by men whether it comes to performers, behind the scenes operators (producers, record label executives, etc.), and journalists.

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