With that said, it’s worth noting that there’s less than meets the eye to Ikea’s promise to hew to local and municipal minimum wage hikes. Most Ikea stores are located in suburbs, as opposed to urban centers. The Ikea near Charlotte, North Carolina, for instance, is located on the outskirts of the area, as is the Ikea near Seattle (in Renton) and the one in Dallas (near Frisco). By virtue of geography, these stores will avoid city-mandated wage hikes.
What’s more, for as much as Ikea and similar stores might be good for workers, their overwhelmingly suburban locations make them isolated from large numbers of potential workers who lack employment opportunities in their own areas and neighborhoods…
The result is that, for both groups—but low-income blacks in particular—there is a “spatial mismatch” between neighborhoods and employment opportunities.
Put simply, the greater the sprawl of jobs in an area, the less likely it is that black residents will have easy and reliable access to them. Or, as UCLA professor Michael Stoll writes in a 2005 paper for the Brookings Institution, “Blacks are more geographically isolated from jobs in high job-sprawl areas regardless of region, metropolitan area size, and their share of metropolitan population.” And this isn’t an accident: “Metropolitan areas characterized by higher job sprawl also exhibit more severe racial segregation between blacks and whites,” he writes.
All of this is exacerbated by our shoddy, car-centric transportation policy. To get to any job in a place like Virginia Beach, Virginia—where 10- to 15-mile drives are a fact of life—you need a car. Yes, there is a public transportation system, but it’s irregular (the agency had a rate of 18 missed trips per day in March), limited in scope, and unreliable for most workers who need to be on time. But cars are expensive, and black and Latino households are much less likely to own cars than their white counterparts. What comes next is predictable: Plenty of low-income people can’t find or keep jobs because they are isolated from opportunities.
All correct though the increasing number of lower-income suburban residents may be closer to some of these Ikea stores. At the same time, most suburban residents will still need cars to get to the store, vehicles that are relatively expensive parts of household budgets.
Additionally, this helps highlight some of the contradictory nature of Ikea. On one hand, it is a quirky store in the American landscape, exposing Americans to interesting designs and promoting a more DIY mentality. On the other hand, it is just another big box store with locations near major highways, big parking lots, and lots of square footage.