Filling vacant houses with stuff, the firm said, “enhances the focal points, softens age and minimizes flaws.” But adding in fake homeowners adds something else entirely, Saavedra said, turning quasi-spiritual: “There’s an energy there. You can feel it. There’s something. There’s life.”…
Showhomes pays moving costs but the Muellers pay the firm about $1,200 in rent, plus all household bills. Showhomes decorators decide where things should go, and managers are responsible for faultless precision, enforced by rigorous, random inspections.
All surfaces must be regularly cleaned; weeds eradicated, car oil spots removed. Clothes in closets are to be organized by color, and contestable items — heavily religious books, personal photos — must be removed or neutralized. Every item has a rule, and everything must be exact: the rotation of pillows, the fold of towels, the positioning of toothbrushes. Even the stacks of novels casually left on the bookshelf are placed and angled with pinpoint detail.
Gatherings of more than 10 people require approval, and managers must always be prepared for surprises. Dareda has raced across town to get the home “show ready”: lights on, soft music playing, Febreze Fluffy Vanilla subtly spritzed. She said, “You just think … by golly, we’re going to just go do what it takes.” A training manual states, “Our motto is ‘A SHOWING IS NEVER REFUSED.’ ”
Serving as the unseen caretakers for a wealthier couple they’ll never meet doesn’t bug Dareda, she said, because “when I live in somebody else’s home it feels like I already know them.” She points to one of the sellers’ last vestiges, the drapes that puddle at the floor, which she calls an old-style display of wealth.
This helps fill in some details I asked for a while back though I still want to know how much added value such managers add. How much does this lived-in energy increase the value of the home?
It will be interesting to see if this catches on more widely. It requires households willing to live scripted, temporary lives in homes as well as homebuyers who want to see a sort of neutral, upscale decor.