Mark Zuckerberg encouraging people to read sociological material

Mark Zuckerberg has been recommending an important every two weeks in 2015 and his list thus far includes a number of works that touch on sociological material:

Zuckerberg’s book club, A Year of Books, has focused on big ideas that influence society and business. His selections so far have been mostly contemporary, but for his eleventh pick he’s chosen “The Muqaddimah,” written in 1377 by the Islamic historian Ibn Khaldun…

Ibn Khaldun’s revolutionary scientific approach to history has established him as one of the foundational thinkers of modern sociology and historiography…

The majority of Zuckerberg’s book club selections have been explorations of issues through a sociological lens, so it makes sense that he is now reading the book that helped create the field.

A Year of Books so far:

  • “The End of Power: From Boardrooms to Battlefields and Churches to States, Why Being In Charge Isn’?t What It Used to Be” by Moisés Naím
  • “The Better Angels of Our Nature: Why Violence Has Declined” by Steven Pinker
  • “Gang Leader for a Day: A Rogue Sociologist Takes to the Streets” by Sud hir Venkatesh
  • “On Immunity: An Inoculation” by Eula Biss
  • “Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration” by Ed Catmull and Amy Wallace
  • “The Structure of Scientific Revolutions” by Thomas S. Kuhn
  • “Rational Ritual: Culture, Coordination, and Common Knowledge” by Michael Chwe
  • “Dealing with China: An Insider Unmasks the New Economic Superpower” by Henry M. Paulson
  • “Orwell’s Revenge: The 1984 Palimpsest” by Peter Huber
  • “The New Jim Crow: Mass Incarceration in the Age of Colorblindness” by Michelle Alexander
  • “The Muqaddimah” by Ibn Khaldun

An interesting set of selections. At the least, it suggests Zuckerberg is broadly interested in social issues and not just the success of Facebook (whether through gaining users or producing sky-high profits). More optimistically, perhaps Zuckerberg has a sociological perspective and can take a broader view of society. This could be very helpful given that his company is a sociological experiment in the making – not the first social networking site but certainly a very influential one that has helped pioneer new kinds of interactions as well as changed behaviors from news gathering to impression management.

The more cynical take here is that this book list is itself an impression management tool intended to bolster his reputation. Look, I do really want the best for our users and society! However, would this be the set of books that would most impress the public or investors? Listing sociology books as well as books regarding sociological topics may only impress some.

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