With a new Amy Winehouse documentary out, several sociologists weigh in on the nature of celebrity:
“Celebrity is a self-defeating construct,” says Dustin Kidd, a sociologist at Temple University and the author of Pop Culture Freaks: Identity, Mass Media, and Society. “Celebrities are seen as geniuses whose creativity comes out of [personal narrative]. Working artists, more common but more boring, develop their creative work through a daily grind of creative discipline, practice, and revision that is balanced with a full, multi-dimensional life. Tabloid culture turns the artist into the story themselves.”…
In other words, though this might be obvious, the attention Winehouse got as she rose to superstardom, like Marilyn Monroe or Ernest Hemingway before her, actually changed what society expected of her as an artist: the public was obsessed with how her image as an iconic trainwreck was reflected in her music, not with the music itself…
“There’s no boundaries to who can weigh in on what you’ve done and what you are doing,” says Joshua Gamson, a sociologist at the University of San Francisco and author of “Claims to Fame: Celebrity in Contemporary America.” “Your story is a commodity, so people are actually competing for the profit from that commodity … [Celebrities] try to stay in control of their story — that’s why they hire publicists, why they hide out — but that’s part of the deal with celebrity. It’s what keeps you successful.”
“The working artists who survive and thrive,” Kidd adds, “seem to consistently either avoid the tabloid spotlight entirely, or they present the media only with a contrived performance, like Lady Gaga.”
And as noted later in the article, we all get a little taste of this today as we can project what we want through social media and receive attention from both those who know us as well as join a viral realm where what we say and do might be picked apart by millions.
Yet, to me this seems to beg some basic questions about celebrity:
1. Do the people who were or are celebrities actually enjoy it? To be turned into a commodity sounds exactly like Marx’s idea of alienation.
2. What are the long-lasting consequences of being positively or negatively famous?
3. Since we have some indications that humans can only have about 150 stable relationships (Dunbar’s number), does having so much social exposure from celebrity inevitably lead to social and psychological problems?
4. So much of this celebrity push seems to come from the mass media – indeed, you couldn’t really have celebrity in the way we know it today before the mass media of the 20th century. Are people who consume less media less interested in or influenced by celebrity?
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