Asking $9.8 million for one small home near Wrigley Field

The property near Wrigley Field is getting quite valuable – at least according to the asking price:

In the world of real estate, location means everything. But does a property around the corner from Wrigley Field command $9.8 million? The sellers of 3710 N Kenmore Ave. realize that there is much more to the property than the two-story frame house that sits on it. The property has some potential to earn a few bucks and the listing agent is suggesting that investors consider erecting rooftop advertising (specifically a digital billboard) on the site. The Ricketts family have famously scooped up several of the surrounding rooftop properties, but this property is billing itself as one of the few that is not under the control of the Cubs organization. Broker Amy Duong of Jameson Sotheby’s Intl Realty tells us that the seller has been paying attention to sales in the neighborhood, notably the McDonald’s parking lot that the Ricketts family paid $20 million for. Duong also tells us that there’s no mistake in the price in the listing and the seller is fine with sitting on the house until a reasonable offer comes forth.

Perhaps the asking price was influenced by the success of the team this past season. More wins and young talent mean that property values may go up even more. In contrast, look at the land near U.S. Cellular Field on Chicago’s South Side. While that land is not easily converted to party/retail/restaurant space like the properties near Wrigley, imagine if the team was good for a number of years. Wouldn’t businesses and residents want to be part of the scene?

I’m guessing the property won’t sell soon for anywhere near this initial price but why not ask for the moon while the team is winning and the owners are spending money on property and renovations?

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