Mara Balestrini, an expert in human-computer interaction and director of research at Ideas for Change, has been investigating ways to bring shared experiences back into public spaces. She’s been working with researchers from the UK and Mexico on the Jokebox project – an installation that involves separate wooden boxes, each equipped with speakers, sensors and arcade-style buttons, that tell a joke when two people activate them simultaneously.
The key, Balestrini tells me, is that it’s impossible for one person to push both buttons. “The Jokebox is an ice-breaker, an excuse to get strangers to talk to each other or to share a laugh in public spaces,” she explains. “It is also a technology prototype that can help us understand how to design novel interfaces to foster social connectedness in urban settings by encouraging eye contact and co-operation between strangers.”
As part of their study, the researchers conducted a series of tests in the north-western Mexican city of Ensenada. Boxes were set up in a park, a shopping centre and a bus stop. According to the project’s findings, people in those settings reacted in different ways – kids and parents would be more likely to play with the boxes in the park, for example, whereas teenagers were more likely to engage in the shopping centre. Even when people avoided using the Jokebox directly, which was frequently the case at the bus stop, it still provided an excuse for interaction – as is the case in this moment of gentle warmth….
Balestrini tells me future cities will combine different types of technologies, from those that support efficiency by replacing the humans to those that try to foster shared encounters among people. She says it is crucial to enable playfulness and curiosity, particularly in a moment where the discourse around cities revolves around ideas of data-driven automation and efficiency.
It is interesting to consider that it might be technology that could help bring people back into conversation. Is this the best we can do in societies thrilled with technological progress and private space (even when we are in public)? How successful might this be in drawing people out of their private realms or will it primarily appeal to those who are already more interested in social interaction? I’m not surprised that this device uses humor, a social phenomena that can cut across all sorts of social divides. At the same time, the humor has to be broad and affirming rather than the critique and sarcasm that is very common today.