This is the final line in a story on grilling. Here are some updates on the American grilling industry:
Grill sales in America are growing only by low single-digit percentages each year, and the market is nearly 20% smaller than it was a decade ago, according to the research firm IBISWorld.
U.S. grill manufacturers — led by Weber-Stephen Products, maker of the iconic Weber grills — also face stiff competition from imports, which now account for 56% of U.S. sales, up from 46% a decade ago, the IBISWorld data show.
Grill sales are closely tied to changes in the U.S. economy, especially the housing industry. So, not surprisingly, the grill business was hammered between 2008 and 2010 when the housing crisis and severe recession took hold…
The Fourth of July is the most popular day of the year for outdoor grilling, with 76% of grill owners planning to fire up their barbecues on the holiday, the HPBA says. Those summer bookends, Memorial Day and Labor Day, tied for second place at 62%…
And in the heated debate between gas and charcoal, gas has the edge. Gas grills outsold charcoal grills, 57.7% to 40.1%. The remaining 2.2% of grills sold were electric.
Based on this article, then grilling is tied to the single-family home, the lawn and backyard, eating meat, and American holidays. Perhaps it is a symbol of having the leisure time to cook slowly outside. We can add the grill – perhaps the distinctive Weber grill in particular – to other consumer goods that supposedly symbolize the American Dream (McMansions, SUVs, large sodas, fast food, big TVs, etc.).
Yet, other people in the world use grills or outdoor cooking spaces. Are Americans really that unique in this regard? Bon Appetit takes a look at grilling around the world after this introduction:
For Americans, firing up the Weber and grilling up some meat has a distinctly patriotic vibe–we barbecue on the 4th of July, after all, and no image of the American Dream would be complete without a cookout-friendly lawn behind that white picket fence–but we’re not the only ones who pride ourselves on our skill with charcoal and tongs. From satay in Singapore to asado in Argentina, there’s a whole world of grilling out there. You can always find regional variations from city to city, town to town, and family to family, but here are some of the world’s great grilling traditions.
So, perhaps Americans just do the grilling in distinct ways: often in private spaces (backyards of owned homes) at particular times (summer holidays).