“Why we love to hate McMansions, but still buy them”

A rare article (in which I am quoted – you can find those parts yourself) that argues the McMansion is not going away. Here is the closing argument:

His clients aren’t interested in small houses or apartments, he says. “When they were immigrants, arriving, they saw these mansions, these houses, and that was the dream.”…

At Trotters Glen in Olney, Toll Brothers has sold 17 of the 58 planned homes. Stokes and her colleague, Sharon Nugent, say the development attracts affluent buyers in their 40s and 50s, with many drawn by Our Lady of Good Counsel, a nearby private school. Some add multi-generational suites or first-floor master bedrooms to accommodate elderly relatives or themselves in the future. “They’re building the dream home that they can stay in forever,” Nugent says.

Asked if they’d call the homes McMansions, Nugent and Stokes don’t bristle at the term and say their buyers probably wouldn’t either. “I don’t think they’d mind having it called a McMansion,” says Stokes.

“When you read [it in] an article, you think it’s derogatory,” Nugent says. “But in my mind, I chuckle and laugh, because we’re selling them. And they’re selling well.”

The one part that may be missing in this argument is finding more of the people outside of the coasts (California is represented by the fictional Bluth family, the Toll Brothers example comes from suburban Maryland) who like and purchase such homes. At the same time, each of these examples may even drive home the point further: even in the midst of suburban Maryland, there are people building and buying McMansions.

If the McMansion is indeed here to stay, perhaps a different question to ask is how big the American home might eventually be. Some of the rise in the median and average new home size could be blunted by a resurgent housing market where more small and medium sized homes are constructed (as opposed to the big ones that offer more profit). Or, what would change the minds of Americans so they wouldn’t desire a larger home (whether for a status symbol or to store all their stuff or to get the most bang for their buck or to have an investment for later)? Altering the emphasis on the big and comfortable single-family home is likely a long task.

Bonus: to go along with this article, see my recent series on defining the McMansion.
Trait #1: size
Trait #2: relative sizeTrait #3: architecture and design
Trait #4: a symbol

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