Build a massive new headquarters in the suburbs surrounded by artificial berms and you may just open yourself to charges that you are anti-city:
You can’t understand a building without looking at what’s around it—its site, as the architects say. From that angle, Apple’s new HQ is a retrograde, literally inward-looking building with contempt for the city where it lives and cities in general. People rightly credit Apple for defining the look and feel of the future; its computers and phones seem like science fiction. But by building a mega-headquarters straight out of the middle of the last century, Apple has exacerbated the already serious problems endemic to 21st-century suburbs like Cupertino—transportation, housing, and economics. Apple Park is an anachronism wrapped in glass, tucked into a neighborhood…
Except when you have a statement building like the Spaceship, the circuit can’t complete. If Apple ever goes out of business, what would happen to the building? The same thing that happened to Union Carbide’s. That’s why nobody builds these things anymore. Successful buildings engage with their surroundings—and to be clear, Apple isn’t in some suburban arcadia. It’s in a real live city, across the street from houses and retail, near two freeway onramps….
In the early days of the project, reports suggest Apple wasn’t willing to participate in “community benefits,” financial or otherwise, and Cupertino’s city council didn’t seem too willing to push one of the city’s biggest employers and taxpayers. The mayor at the time tried to propose higher taxes on the company, but the city council didn’t support the move.
Over time, though, Apple committed to giving the city some money to help with traffic and parking. “We had to bring them into our world. They don’t do urban design. They don’t do planning. We needed to talk to each other,” Shrivastava says…
So what could Apple have built? Something taller, with mixed-use development around it? Cupertino would never have allowed it. But putting form factor aside, the best, smartest designers and architects in the world could have tried something new. Instead it produced a building roughly the shape of a navel, and then gazed into it.
This is an interesting juxtaposition to the steady stream of stories in recent years about how tech companies and other companies hip to the changing times are moving back to cities. Why would Apple construct such a structure and do so in the suburbs? I wonder if it has to do with control and secrecy. That may refer to the technology present – a building like this keeps it away from the public – but could also refer to providing employees with few reasons to go elsewhere. Facebook tried to do something like this by providing a Main Street all sorts of amenities so employees would want to stay (or wouldn’t have to leave). If you have your technology and employees wrapped up in one massive (and impressive) structure, you can exert a level of control few companies could dream of.
I also wonder if only a few companies could get away with this today. Apple is so prestigious and wealthy that it can do lots of things differently than others – such as trying to move back to the city to attract and retain younger workers – without much loss.
Finally, the article includes a quote calling structures like these “white elephants.” Imagine in ten years that Apple decides to move to a newly constructed skyscraper/megatructure in San Francisco. How could a suburban community deal with such a building? Many suburbs have a hard enough time with a vacant grocery store building, let alone a idiosyncratic large structure like this.