Among the nation’s less-educated people — those with a high-school-equivalency diploma — the smoking rate remains more than 40 percent, according to the Centers for Disease Control and Prevention. Today, rural residents are diagnosed with lung cancer at rates 18 to 20 percent above those of city dwellers. By nearly every statistical measure, researchers say, America’s lower class now smokes more and dies more from cigarettes than other Americans.
This widening gap between classes carries huge health implications and is already reshaping the country’s battle over tobacco control. Cigarette companies are focusing their marketing on lower socioeconomic communities to retain their customer base, researchers say. Nonprofit and advocacy groups are retooling their programs for the complex and more difficult work of reaching and treating marginalized groups…
When smoking first gained popularity in the early 20th century, it was a habit of the rich, a token of luxury dusted with Hollywood glamour. Then came the 1964 surgeon general’s report on its deadly effects, and during the next 3½ decades, smoking among the nation’s highest-income families plummeted by 62 percent. But among families of the lowest income, it decreased by just 9 percent.
It is remarkable how little one encounters smoking in wealthier communities compared to less well off places. Would smoking be one of the single best lifestyle indicators of someone who has less education? Imagine a game where you had to guess someone’s education/social class based on observing their normal behavior in public.
Thinking more broadly, perhaps the newest major marker of having more education and a higher social class is good health and the lifestyle associated with it, everything from gym membership to regular jogging to eating patterns to having intense outdoor sports/hobbies. It is not just smoking; these class differences go across a variety of conditions and behaviors.