Does talking about the McMansions of yachts make sense?

Purchase a luxury yacht – a “floating McMansion” – or you can choose one below that level yet still expensive:

The four-bedroom, three-bathroom luxury cruiser offers three floors of light-flooded living space, sundecks galore, two full kitchens and no shortage of closet space. The bedrooms are surprisingly spacious — more-so than most New York City apartments — and a gyro built into the hull keeps the boat so level at sea it hardly feels like a boat at all, even when it tops out at 25 miles per hour, Curry said.

“They are like a house and that’s what they are for these people — vacation homes,” said Chris Broadbent, a salesman for Grande Yachts. “You can buy a vacation home in Montauk for $1.6 million or more and you’re stuck there — which there are worse places to be stuck — but you can pay almost the same price for one of these and go anywhere.”

While the Norwalk Boat Show offers impressive examples of a luxury life at sea, not every boat needs to feel like a floating McMansion and run upwards of $2 million to be realistically livable for an extended period of time.

Mike Bassett, co-owner of Louis Marine in Westbrook, said the essentials for comfortable on-board living include heat and air conditioning, hot water and a microwave. Typically these boats are 35 to 40 feet, and can run anywhere from $130,000 to nearly $500,000 depending on the level of luxury, detailing and features that are added. The larger the boat, the more maintenance required, so really, it’s all about the lifestyle one is willing to live.

I am always intrigued to see what other consumer or luxury goods are compared to McMansions. Using the term implies more than just an expensive item: it is a mass-produced, gaudy or garish item of questionable quality intended to flash the status of their owner. Does a luxury yacht fit this bill? I would say no based on three factors:

  1. The price of the yachts said to be “floating McMansion[s]” costs more than the average American McMansion. (The average price would include a rough estimate based on housing markets across the United States.) This puts what is truly a more unusual consumer good already (how many Americans can purchase boats after their other expenses) out of reach of many people.
  2. These expensive boats are not mass-produced on the same scale as McMansions. There are plenty of boats in the United States – nearly 12 million registered boats according to Statista – but how many of them are these more expensive boats?
  3. The architecture or design of an expensive boat receives less attention than houses. Are new expensive yachts garish or poorly designed compared to older big yachts? It is hard to know what people’s perceptions are of this if the conversation is not as public or the conversation does not exist.

I’m open to hearing arguments for why this comparison – expensive boats are like McMansions – makes sense.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s