According to a 360 Chicago spokesperson, the impetus for the survey was to “see how familiar residents in major cities across the U.S are with their hometowns, but also determine which cities have the type of stand-out landmarks that even outsiders can pick out on a map.”
The survey quizzed 2,000 residents from 10 cities, wherein every person was provided a list of 10 famous landmarks in their city and asked to ID those pinned on the map (five of the 10 listed were not pinned).
Some of the Chicago landmarks included were Robie House, Navy Pier, Second City, Merchandise Mart, the Art Institute and the 606 trail.
The Art Institute was the best known landmark, while the 606 stumped the most folks.
The data revealed Chicago residents were savvier at identifying Los Angeles landmarks than those in their own backyard. Not sure what that says about Chicagoans, but at least residents from other major metropolises in the country know the Chicago landscape more than their own towns — shout out to Houston and Seattle!
I do not know exactly how the survey was put together but three parts intrigue me:
- Landmarks are important for big cities, both for residents and possible visitors. For residents, they provide a sense of the character of the city. For visitors, they become perhaps the only thing they really know or have seen in the city. Either way, landmarks are anchors for millions of people. This could be seen as strange; could the Sears Tower or Empire State Building really represent the lives of millions of people?
- Putting landmarks on a map requires an extra set of knowledge. Landmark buildings and their images or silhouettes are all over the place. But, being able to place them in a particular context is much harder. Residents of a big city, let alone visitors, may have few opportunities to make it to other parts of the city.
- Landmarks are tied to the status of the city. I would guess larger and more important cities are likely to have more recognizable landmarks. For example, I could not likely pick out a single building or landmark from Houston even though it is the fourth largest city in the United States. Some of these landmarks become status symbols for the city. On the other hand, some buildings are just really unusual – think the Space Needle in Seattle or the Opera House in Sydney – and this could help put a particular city “on the map.”