More Prii at which location: Whole Foods on a weekend or an arboretum on Earth Day weekend?

A recent experience at the Morton Arboretum led me to this question regarding where I was more likely to see Toyota Prii:

-The parking lot for Whole Foods on a weekend

-At the arboretum on Earth Day weekend

Since certain lifestyle and consumption choices are tied to other lifestyle patterns (for example: TV shows), connecting Prius owners to these two places may not be that surprising. One study had this to say about small car owners:

Small Car: Prius, Honda Civic, Smart Car
According to a study by researchers at UC Davis, “What type of vehicle do people drive?
The role of attitude and lifestyle in influencing vehicle type choice,” small car drivers are more pro-environmental and prefer higher density neighborhoods than drivers of others types of cars. This isn’t surprising; if you live in a big city, it’s simply easier to park with a small car and if you’re concerned about the environment, you’ll want something that’s more fuel-efficient. Small car drivers, unlike other categories of drivers, don’t necessarily see their cars as a ticket to freedom. They aren’t workaholics or status seekers who try to display wealth. They want to lessen their impact on the earth and have a reliable car—and find a parking spot.

When considering the number of Prii at the arboretum, there were also a large number of vans and SUVs, vehicles less friendly toward the environment. Can a driver claim to be an environmentalist while also driving a large vehicle? Is a Prius a special badge of honor?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s