If my efficient neighbors use 300 kWh less electricity in a month, they must be…

ComEd now sends me a Home Energy Report each month. The latest has this comparison:

comedenergyefficiency.jpg

Who are these neighbors, the most efficient 20%, that can use so much less electricity? Some guesses at their lives:

-single-person or two-person households (and no kids)

-very little to no air conditioner use

-no DVRs

-no kitchen appliances above the bare minimum or very few

-perhaps not home very much

I know the goal of such reports is to nudge people toward the actions of their most efficient neighbors. The comparison between households is supposed to incentivize me to change my behaviors. However, given the composition of my household plus some creature comforts we have, can we ever really aspire to get to those most efficient neighbors?

Additionally, the chart suggests I am below average in my electricity use. Some might read this and take comfort in knowing what their doing is already put them ahead of others. The smiley face next to the bars reinforces this idea. Should this report ultimately communicate to me that I do not need to change anything?

What might be more useful – and difficult for the electric companies to get their hands on – is data they could report about electricity use for particular home features. Perhaps even presenting a profile of the “average efficient neighbor” might make joining that group seem more possible. Do they live in a house with no AC and no lights? If not, what are they allowed and how do they keep their use so low? This would also help educate consumers on how much electricity items use. It is hard to know this and there are devices that use much more energy than people would expect.

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