The process is simple. State law declares that stone crabs have to be cooked with six hours of being caught. For Abramowitz, there are about fifty fisherman and fifty boats who rake in thousands of pounds of stone crabs every morning. The crabs are then dunked for three minutes in boiling water, and placed in ice, where they will stay fresh for over three weeks. Then Abramowitz places them in boxes and ships them nationwide, using FedEx…The average Fresh Stone Crabs order is over $400. His customers are mostly doctors, lawyers and CEOs with McMansions, all looking for someone to cater a party with fresh crabs. “It’s like a caviar business,” Abramowitz says.
The national shipping ability seems like a recent move for this business. Thus, it may be possible that the owner knows whether Miami area customers actually lived in McMansions.
At the same time, this description seems a little too convenient because of the two pieces of information provided about potential customers. First, we hear that the orders are typically pricey. A $400 price is a little different than ordering McDonald’s or ice cream delivered to your door. Second, we are told about the occupations of those doing the ordering: professionals who tend to have larger salaries. Who fits this bill (and could also desire caviar)? McMansion owners!
It sounds like the use of McMansion here is part of a description for people with money. Since McMansions are also often criticized for their architecture, this is not a positive term. Would a business owner want to say to people spending $400 on crabs, “Nice McMansion you have here?” Or, is it more likely that he is saying that the kinds of people who can afford and like to order stone crabs are people who live in larger houses in ritzier areas? And one way to say that quickly is to call their homes McMansions.