Brutalist architecture may have few admirers but this does not stop people from suggesting the style is worth examining or saving. Here is a recent headline from Curbed Chicago: “13 Brutalist masterpieces that every Chicagoan should know; Love or hate the style, Chicago’s concrete buildings deserve to be recognized.” And this is the argument made about why these buildings are worth looking at:
Popular during the 1960s and 70s, Brutalism should not be overlooked for its historical importance. Though Chicago lost a few Brutalist buildings—most famously Bertrand Goldberg’s Prentice Women’s Hospital, which was demolished in 2014—the style might even be poised for a comeback.
“In many cases, concrete buildings captured the aspirations of the city at critical times,” Chicago-based architect Iker Gil said in a statement last year. “As we shape the future of Chicago, it is worth trying to learn from the lessons and opportunities represented by these remarkable buildings.”
If this argument is successful, then it is a short step toward a similar argument for all kinds of architectural styles and buildings. In particular, the same case could be made for McMansions. Even though many critiqued such homes, what buildings better capture the consumeristic exuberance and grandiosity of the 1990s and 2000s? What buildings better illustrate the sprawling of America and a dedication to private single-family homes that flaunt the status of the homeowners? Why not preserve at least a few McMansions for future generations to remember and learn from?
Somehow, I suspect the calls for preserving McMansions will be more muted or absent. Brutalism seems to attract the attention of enough elite or leading proponents that some of its most interesting buildings will survive. Few leading architects, critics, or designers will stand up for McMansions. Still, I would suspect enough of them will last 50+ years and the legions of McMansion buyers and builders may just come together to make sure some survive much longer.