I enjoyed watching “The Death and Afterlife of the Mall” from The Atlantic. In a little over five minutes, the video presents a short history of the shopping mall and its impact. The connection between malls and suburbs is hard to argue; few other institutions or settings better exemplify post-World War II suburban life.
At the same time, I had two quick critiques of the ideas in the video.
- The overarching narrative of the video suggests malls are part of a larger mistaken American project. Early in the video, James Fallows says, “After World War II, there was this misguided ideal of the suburban goal for American life with people moving away from cities.” Later in the video, I believe it Fallows saying, “The dream of modern life is not a mall-centric, car-centric dream anymore.” These are both contestable statements. As of today, a good portion of Americans still appear to like suburban life (or at least dislike the alternatives more). Perhaps we have reached peak suburbia but this does not necessarily mean the American Dream has significantly shifted to more urban or denser communities. Furthermore, the dream of suburban life has deeper roots than just the post-war era and will likely hold on for decades more.
- Are all malls dead? Many are in trouble. Yet, there are two big caveats to this. A number of malls are pursuing redevelopment projects ranging from adding restaurants to public facilities to residential units. Depending on the particular project, the mall footprint may still be prominent or the shopping element may never disappear even as the use of space changes. A second caveat is that shopping malls in wealthier areas may just survive and even thrive as rival malls close down. Americans still like to shop, they still drive a lot, and they occasionally like to venture into spaces where other people are there.