Many, though not all, McMansions are located in suburban communities. From the beginning of suburbs in United States, one emphasis has been on the raising of successful children. This could include wanting to stay away from the big city and its problems (historian Robert Fishman argues this was behind the efforts of Englishman William Wilberforce in moving his family out of London) as well as developing a pervasive ideology that suburban life with its single-family homes, safety, schools, and proximity to nature as the best place to raise children (attested to in numerous studies including The Levittowners).
As part of the suburban landscape, the McMansion is then part of the goal of raising children. Young children may be less interested in the home’s status and ability to broadcast a message to neighbors but the homeowners hope they use and benefit from the safe, private space that can both host time with others (family, friends) and provide space to be alone. In addition to the benefits of the school districts and communities in which the suburban McMansions are located, those with the means to purchase and maintain a McMansion also likely have the resources to put their children in extra activities or visit places or provide lots of stuff at home.
In this suburban world, women have traditionally been responsible for child care and ensuring the success of children. Think of the typical image of the 1950s suburban family: father goes off in the morning to a corporate job and returns in the evening to be served or doted on by his family. The wife takes care of the children and all the household duties with little help from the father. And even in today’s world with more attention from fathers to caring for children and household duties, children are often still the responsibility of mothers.
So if McMansions, single-family homes devoted to nuclear family life, are often nested within suburbs, also devoted to nuclear families and children, and caring for children and family often falls to women, then one of the primary social roles of the McMansion is gendered. The large home might be a status symbol as well as an attempt to get the most house for the money but it is certainly a space intended to grow successful children.