“Live from Des Moines and Miami”: twin spectacles of our time

At the gym a few days ago, I saw this headline about the temporary location of a morning news show: “Live from Des Moines and Miami.” The Iowa caucuses on Monday and the Super Bowl today in Miami share some characteristics:

1. Weeks and months of hype. The Super Bowl does not get as much lead up since the participants have only been known for two weeks but both are highly anticipated events. The Iowa caucuses only happen every four years so the combination this year is not normal.

2. The media attention paid to both. Even as they come at different parts of their respective processes – the caucuses come after a lot of campaigning and debates and then kick off primary season while the game concludes a popular NFL year – they are great material for news reports, opinion leaders, and everyone else in the media who might not always care about politics or football.

3. Competition and winners and losers. A football game has a clear winner and loser (though more unusual circumstances might cast a doubt on the victors). The caucuses are not so clear as the outcome requires interpretation but everyone will be looking to name the winners and losers once the voting outcome is known.

4. The entertainment value of it all. The football game is more clearly entertainment – it is just a game after all – but politics is in this camp these days as well. Both events are exciting and at least this year relatively close. With all this tension building, why not locate a morning show to live work from Des Moines and Miami?

In sum, these events seem to go together: the largest American sporting event takes place tonight and the fate of the free world/the most important election of our time/the race to beat the incumbent president really takes off tomorrow. For those who will be watching and broadcasting, may they be entertaining and full of high ratings.

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