With the return to the airwaves of Peytonville ads from Nationwide, I noticed something in the commercials I had not thought about before (see Peytonville Parts 1, 2, 3, 4, and 5): the possible connection between suburbs and football. Notwithstanding a possible caveat that Nationwide might want to appeal to suburban customers, here are some ways the suburbs, football, and Peyton Manning might go together.
First, the majority of Americans live in suburbs. It is a slight majority but the percent in suburbs outnumbers the percent living in cities by a little more than 20%. Where is football played the most? Which communities have the most interest in football? The romanticized image of a football community might be a small town in the Heartland obsessing about football on fall Friday nights but much of the activity might be happening on suburban fields and on suburban television screens.
Second, the Peytonville commercials at least hint at college and pro football as well as suburban and urban life. For both college and pro football, where are the majority of fans? For college, perhaps the thousands of alumni for major football schools have largely settled in suburbs. With a college degree, people have the opportunity for higher-paying jobs and put those resources into suburban single-family homes. For pro teams, the majority of residents in a metropolitan region are suburbanites. Take Chicago as an example: there may be a lot of Bears fans in Chicago but there are over 6 million more residents in the suburbs than the city.
Third, the social and cultural life of the suburbs might lend itself to football (and other sports as well). With games on the weekend, many suburbanites are free to sit at home and watch or attend games. For kids, families have the resources to enroll them in activities and there are plenty of organizations ready to funnel kids into high school and college football.
Perhaps this is off yet certain sports are associated with certain places. Is football truly a suburban sport or does it belong to all of American places?