T-Mobile is running a commercial touting their new 5G network. They claim it reaches 200 million Americans and over 5,000 cities and towns. What if we put those numbers in context?
On one hand, both figures sound impressive. Two hundred million people is a lot of people. This is a lot of text messages to send, TV shows and videos to stream, and social media and web pages to visit. This is a potential large market for T-Mobile. And 5,000 cities and towns sounds like a lot. I don’t know how many places Americans could name but many would probably struggle to name 5,000.
On the other hand, the figures suggest that the 5G coverage still does not reach a good portion of Americans or certain parts of the country. According to the Census Population Clock, the US population is over 329 million. So covering 200 million people comes to roughly 61% of Americans covered. This more than half, not quite two-thirds. Additionally, 5,000 cities and towns sounds like a lot. Some older data – 2007 – suggests the United States has over 19,000 municipal governments and the Census in 2012 also counted over 19,000. With these figures, 5G from T-Mobile covers a little more than one quarter of American communities.
Perhaps T-Mobile is doing the best the can with the coverage they have. The numbers are big ones and I would guess they could catch the attention of viewers. Maybe the numbers do not matter if they are trying to be first. However, just because the numbers are large does not necessarily mean the product is great. Significant segments of Americans will not have access, even with the big numbers. The numbers look good but they not be as good for some when they look into what they mean.