I recently reviewed the book The Glass Church: Robert H. Schuller, the Crystal Cathedral, and the Strain of Megachurch Ministry by sociologists Mark Mulder and Gerardo Martí. As the authors describe Schuller’s emphasis on growth, they include this line on page four:
As I studied the use of the term McMansion in the first decade of the twenty-first century, I found people regularly linked McMansions to SUVs. As the cited passage above suggests, McMansions and SUVs came about at the same time. Perhaps some would go even further and say McMansion owners are likely to be SUV owners or the two consumer goods are likely to be found in the same communities or kinds of places. And, like the passage above, the comparisons could go further than SUVs to include large food items.
Rarely have I seen the growth of McMansions and the growth of single-family homes in the United States connected to megachurches. A similar argument could be made: in a period of growth as Americans liked to consume bigger items in bigger settings with providers happy to produce larger goods, McMansions and megachurches came about or became widely recognized at roughly the same time (McMansions built in the closing decades of the 1900s and as a term widely used by the early 2000s; megachurch as a phenomenon known by the 1980s). As everything grew and appetites expanded, so did churches. And maybe megachurches were likely to spring up in or near McMansion filled suburban communities flush with money, family life, and access to highways.
At least in this study, Robert Schuller was enamored with growth decades before McMansions became a thing. Mulder and Martí suggest Schuller pushed for growth in order to encourage more growth; previous accomplishments became evidence for pursuing and fulfilling future accomplishments (until it could no longer hold together). Yet, Schuller was well-positioned in a booming suburban area: he arrived in Orange County in the 1950s and capitalized on the growing population and appetite for large churches in a way that few other religious leaders could match.
Now, linking these multiple phenomena together would take some more work. Were Orange County McMansion owners more likely to attend a megachurch? Is this a pattern throughout the United States? Did an ideology of growth pervade many sectors at the same time and mutually reinforce each other or explicitly intersect at points?