In simpler times, divinity schools sent their graduates out to lead congregations or conduct academic research. Now there is a more office-bound calling: the spiritual consultant. Those who have chosen this path have founded agencies — some for-profit, some not — with similar-sounding names: Sacred Design Lab, Ritual Design Lab, Ritualist. They blend the obscure language of the sacred with the also obscure language of management consulting to provide clients with a range of spiritually inflected services, from architecture to employee training to ritual design.
Their larger goal is to soften cruel capitalism, making space for the soul, and to encourage employees to ask if what they are doing is good in a higher sense. Having watched social justice get readily absorbed into corporate culture, they want to see if more American businesses are ready for faith…
Before the pandemic, these agencies got their footing helping companies with design — refining their products, physical spaces and branding. They also consulted on strategy, workflow and staff management. With digital workers stuck at home since March, a new opportunity has emerged. Employers are finding their workers atomized and agitated, and are looking for guidance to bring them back together. Now the sacred consultants are helping to usher in new rituals for shapeless workdays, and trying to give employees routines that are imbued with meaning…
The Sacred Design Lab trio use the language of faith and church to talk about their efforts. They talk about organized religion as a technology for delivering meaning.
Perhaps this is common elsewhere but this strikes me as uniquely American for multiple reasons:
-The interest in unbundling religion and spirituality from traditional religious practices
-Combining spirituality and work. Perhaps this hints the true religion in America is capitalism?
-Assuming there is a common religiosity that can work across a potentially diverse workforce. Kind of like civil religion, which attempts to unite religion and nationalism, but for the office.
-Religion being less about transcendence or encountering the divine and more about pragmatism: helping corporations succeed and individuals find or interact with their soul.
-The entrepreneurial nature of bringing religion to the workplace. This article profiles consultants and firms bringing it in. (It would be interesting to see how this interacts with more top-down approaches from CEOs or other corporate leaders who bring a strong faith or spiritual elements to their practices and aims.)
I will be curious to see (1) what kind of traction this approach gets – does it have staying power? What kinds of spirituality in the office catch on and which do not? – and (2) what the reaction might be among a range of firms and sectors – is this something limited to educated, managerial suites in particular locations?