TikTok user @cyberexboyfriend is every realtor’s worst nightmare.
On his account, which boasts 32,000 followers and counting, he hosts a popular series in which he tears apart random McMansions he finds on Zillow.
It all started on Nov. 3, when @cyberexboyfriend posted a video captioned “roasting homes on Zillow.”…
It is easy to criticize McMansions. They can have cartoonish features, ranging from turrets to garish facades to oversized garages to odd proportions. Much effort is put into their facades with less attention paid to other sides of the home. The interior may have some questionable choices. In an era of hot takes, social media, and concerns about housing and inequality, a quick skewering of a McMansion draws attention.
On the other hand, these real estate listings are for real homes. Numerous American communities, often wealthier suburbs, have McMansions. And at least a few people are willing to buy them.
Does this approach to McMansions help more people avoid purchasing such homes, either because the social stigma is potentially higher or because they are alerted to the problems with McMansions? Or, does it reinforce existing views people have about McMansions?
I have suggested before that if people had to choose between modernist homes and McMansions, they might choose McMansions. Those who criticize McMansions publicly are not likely to live in or near such homes. If you are against McMansions, you might also have concerns about sprawling suburbs and instead prefer denser suburban communities and cool styles like midcentury modern, interesting ranch homes, or older more traditional styles.
This may ultimately come down to taste in single-family homes based on social class, access to resources, and experiences with different kinds of communities. While political polarization in the suburbs is real, polarization by home style could be present alongside it.