Chicago starts new round of advertising battle with Texas

Chicago and Illinois have been part of advertising campaigns from other states – Texas, Florida, and Wisconsin – in recent years. Several weeks ago, a Chicago group countered with a full page ad in the Dallas Morning News:

World Business Chicago, the city’s public-private economic development arm, purchased the print ad, which opens with “Dear Texas” before jumping into reasons companies should consider moving north. It cites the Midwest city’s startup ecosystem, attraction of tech and engineering graduates and a top-ranked logistics and transportation sector as strengths.

Then it hones in on what it perceives as Texas’ new weakness.

“In Chicago, we believe in every person’s right to vote, protecting reproductive rights and science to fight COVID-19,″ the ad states.

“We believe that the values of the city you are doing business in matters more than ever before,” World Business Chicago CEO Michael Fassnacht told Bloomberg News Friday.

So goes on the ongoing battle between different cities and states in the United States with sizable differences. Certain locations stand out as outliers for the two sides; places like California, New York City, and Chicago for liberals and Texas, Florida, and other Southern locations for conservatives. Certain places do have sizable differences in culture and character but are they as easy to reduce to stereotype as their opponents often do? Many Americans live in more in between spaces – such as suburbs – compared to the ideal type locations often discussed.

The real question in all of this is whether such marketing campaigns work. Would a business or resident in Texas or Dallas see this ad and then make a move to Chicago? What factors prompt people and organizations to move? Multiple features of Chicago mentioned in the article could matter: human capital, a central location, a particular culture, certain regulations. Texas’ new abortion restrictions seem to have fired up many and some companies have announced plans to help their employees in Texas. At the same time, moving is not an easy task. Texas, like most places, has its own appealing factors.

Ultimately, is such marketing more about dunking on the opponent? I would be interested in checking back in with World Business Chicago to see how the advertising worked out.

Functional religion in the form of American politics

I have seen some version of this argument several times recently. Here it is in The Atlantic: Americans have replaced religion and its associated features with politics.

Photo by Luis Quintero on Pexels.com

But if secularists hoped that declining religiosity would make for more rational politics, drained of faith’s inflaming passions, they are likely disappointed. As Christianity’s hold, in particular, has weakened, ideological intensity and fragmentation have risen. American faith, it turns out, is as fervent as ever; it’s just that what was once religious belief has now been channeled into political belief. Political debates over what America is supposed to mean have taken on the character of theological disputations. This is what religion without religion looks like.

Not so long ago, I could comfort American audiences with a contrast: Whereas in the Middle East, politics is war by other means—and sometimes is literal war—politics in America was less existentially fraught. During the Arab Spring, in countries like Egypt and Tunisia, debates weren’t about health care or taxes—they were, with sometimes frightening intensity, about foundational questions: What does it mean to be a nation? What is the purpose of the state? What is the role of religion in public life? American politics in the Obama years had its moments of ferment—the Tea Party and tan suits—but was still relatively boring.

We didn’t realize how lucky we were. Since the end of the Obama era, debates over what it means to be American have become suffused with a fervor that would be unimaginable in debates over, say, Belgian-ness or the “meaning” of Sweden. It’s rare to hear someone accused of being un-Swedish or un-British—but un-American is a common slur, slung by both left and right against the other. Being called un-American is like being called “un-Christian” or “un-Islamic,” a charge akin to heresy.

This is because America itself is “almost a religion,” as the Catholic philosopher Michael Novak once put it, particularly for immigrants who come to their new identity with the zeal of the converted. The American civic religion has its own founding myth, its prophets and processions, as well as its scripture—the Declaration of Independence, the Constitution, and The Federalist Papers. In his famous “I Have a Dream” speech, Martin Luther King Jr. wished that “one day this nation will rise up and live out the true meaning of its creed.” The very idea that a nation might have a creed—a word associated primarily with religion—illustrates the uniqueness of American identity as well as its predicament.

The particular form of religious activity and civil religion in the United States is unique. But, more broadly, this discussion gets at what religion is. Is it about belief in a transcendent being or a supernatural realm? Or, is it more about what religion does in terms of particular practices?

Such discussions remind me of the work of sociologist Emile Durkheim. In his work, religion serves a cohesive function in society. Here is an earlier post about how functional religion could explain devotion to Apple:

The argument is one that can be applied to many things that take on the functions of religion such as providing meaning (Apple vs. other corporations, beauty vs. functionality), participating in common rituals (buying new products), and uniting people around common symbols (talking with other Mac users).

Politics can do some of these same things. Politics provides meaning in particular beliefs, policy positions, activities, and group identities. Politics has its own set of common rituals and ceremonies, which could even extend to today’s patterns of reacting to political news via Twitter and other forms of social media. There are common symbols ranging from particular visual images to personas to slogans. Political camps can have their own sacred narratives about how the world works.

Durkheim also had ideas about religion giving way to other forms of cohesion. For example, an expanding division of labor would increase interdependence on each other. Science could help address particular issues that used to be addressed by religion. Is politics – particularly in the form right now in the United States that is marked by polarization – an advancement and a move away from religion?

Bringing McMansion critique to TikTok

McMansionHell was a web favorite when it launched. Now criticizing McMansions works on TikTok:

Photo by Tina Nord on Pexels.com

TikTok user @cyberexboyfriend is every realtor’s worst nightmare.

On his account, which boasts 32,000 followers and counting, he hosts a popular series in which he tears apart random McMansions he finds on Zillow.

It all started on Nov. 3, when @cyberexboyfriend posted a video captioned “roasting homes on Zillow.”…

Easily the funniest and most viral video in the series to date is the one in which @cyberexboyfriend critiques a $675,000 four-bedroom home, also located in Mckinney, Texas.

It is easy to criticize McMansions. They can have cartoonish features, ranging from turrets to garish facades to oversized garages to odd proportions. Much effort is put into their facades with less attention paid to other sides of the home. The interior may have some questionable choices. In an era of hot takes, social media, and concerns about housing and inequality, a quick skewering of a McMansion draws attention.

On the other hand, these real estate listings are for real homes. Numerous American communities, often wealthier suburbs, have McMansions. And at least a few people are willing to buy them.

Does this approach to McMansions help more people avoid purchasing such homes, either because the social stigma is potentially higher or because they are alerted to the problems with McMansions? Or, does it reinforce existing views people have about McMansions?

I have suggested before that if people had to choose between modernist homes and McMansions, they might choose McMansions. Those who criticize McMansions publicly are not likely to live in or near such homes. If you are against McMansions, you might also have concerns about sprawling suburbs and instead prefer denser suburban communities and cool styles like midcentury modern, interesting ranch homes, or older more traditional styles.

This may ultimately come down to taste in single-family homes based on social class, access to resources, and experiences with different kinds of communities. While political polarization in the suburbs is real, polarization by home style could be present alongside it.

Polarization: California housing bill does not make it out of committee

It is unclear how California intends to move forward in providing cheaper housing to residents after a YIMBY (“yes in my backyard”) housing bill did not make it out of committee earlier this week:

On Tuesday night, legislators killed SB 827, which would have allowed the construction of apartment buildings up to five stories tall near every high-frequency mass transit stop in the state.

SB 827 sparked a spirited debate about how the state should address its housing crisis. Its lead sponsor, State Senator Scott Wiener, argued that wresting zoning decisions away from local municipalities and forcing communities to build more densely near transit was the best way to both ease housing affordability in cities like San Francisco and help the state hit its ambitious environmental goals. Supporters of the bill—dubbed YIMBYs, for “Yes In My Backyard”—took on residents from wealthier, single-family home neighborhoods, who deployed the traditional NIMBY argument that the bill imperiled neighborhood character and would lead to traffic and parking woes.

The NIMBY side had some surprising allies, among them the Sierra Club and advocates for “Public Housing in My Backyard,” or PHIMBYs, who argued that the law would enrich developers and exacerbate gentrification in low-income minority neighborhoods…

Wiener also acknowledged how ambitious the bill was, and said he was “heartened by the conversation it has started.” Indeed, the bill was much-discussed nationwide. Vox’s Matthew Yglesias called SB 827 “one of the most important ideas in American politics today,” and the Boston Globe’s Dante Ramos said the bill could be “the biggest environmental boon, the best job creator, and the greatest strike against inequality that anyone’s proposed in the United States in decades.”

There are plenty of polarizing issues in America today but few would divide people so deeply than the issue of housing. There are several reasons for this:

  1. It is closely connected to race in the United States. While legally discriminating based on race or ethnicity in housing has been illegal for 50 years, residential segregation by race and ethnicity is alive and well.
  2. It is closely connected to social class in the United States. Those with resources do not want to live near those without resources. This can disrupt groups that commonly stick together, such as Democrats who might generally be more in favor of affordable housing but not necessarily when it means providing more housing in wealthier areas.
  3. Some of these polarizing issues are more abstract for many people but housing is an everyday issue that affects who you interact with, school districts, what kids see as normal, communities, parks, safety, and property values. Those who have choices about where they can move typically want those places to stay “nice.”

If California cannot figure this out at a state level, are there other states that can step up and provide affordable housing?

(Of course, the state level may not be the best level at which to address this. However, if it is left to municipalities, the wealthier ones will simply opt out and leave the issue for other communities to address.)

Coastal elites among middle America = “Margaret Mead among Samoans”

The quasi-anthropological quest of liberals to understand how so many Americans could vote for Donald Trump continues:

Third Way’s researchers are far from the only Americans inspired to undertake anthropological journeys in the past year. Nearly a year after Donald Trump’s election shocked the prognosticators, ivory-tower types are still sifting through the wreckage. Group after group of befuddled elites has crisscrossed America to poke and prod and try to figure out what they missed—“Margaret Meads among the Samoans,” one prominent strategist remarked to me.

HuffPo embarked on a 23-city bus tour to get to know places like Fort Wayne, Indiana, and Odessa, Texas. Facebook founder Mark Zuckerberg undertook a series of carefully choreographed interactions with factory workers and people on tractors. The liberal pollster Stan Greenberg appeared at the National Press Club to discuss his findings from a series of focus groups with “Obama-Trump” voters in Macomb County, Michigan. A new group of Democratic elected officials hosted a “Winning Back the Heartland” strategy conference in Des Moines this month. The title of yet another research project, a bipartisan study underwritten by the eBay founder Pierre Omidyar, encapsulates the sentiment: “Stranger in My Own Country.”…

The other groups of anthropologists roaming Middle America face the same quandary. Having gotten the country drastically wrong, they have set out on well-meaning missions to bring the country together by increasing mutual understanding. They share Third Way’s basic assumption that mutual understanding is something Americans can agree to find desirable. But as hard as they try to open their minds to new perspectives, are they ready to have that basic assumption challenged?

The researchers I rode with had dived into the heart of America with the best of intentions and the openest of minds. They believed that their only goal was to emerge with a better understanding of their country. And yet the conclusions they drew from what they heard corresponded only roughly to what I heard. Instead, they seemed to revert to their preconceptions, squeezing their findings into the same old mold. It seems possible, if not likely, that all the other delegations of earnest listeners are returning with similarly comforting, selective lessons. If the aim of such tours is to find new ways to bring the country together, or new political messages for a changed electorate, the chances of success seem remote as long as even the sharpest researchers are only capable of seeing what they want to see.

Theoretically, academic ethnographic fieldwork should be different than some of the approaches described here which primarily seem to be concerned with finding support or reassurance that liberal perspectives or approaches resonate to some degree throughout the United States. An academic approach could better disentangle personal political views from those of the group who is being studied, or at least clearly demarcate when the personal subjectivity of the researcher influences the interpretation of the group under study. Such academic studies already exist – such as sociologist Arlie Hochschild’s Strangers in a Strange Land which she summarizes here – and surely more are to come. What will the academic consensus be within ten or twenty years and how will it sit beside more partisan interpretations of the 2016 elections?

In related matters, Pew reported yesterday that the number of Americans holding a combination of conservative and liberal viewpoints has decreased. Thus, the growing need for the two sides to embark on safaris to interact with and try to understand fellow citizens (who do not even necessarily live that far away if we look at Democrat-Republican splits between big cities and outer suburbs).