Some cities and regions in America’s heartland are offering this sum — and more. They’re seeking to bring energy and vitality to their towns by attracting dynamic workers. With legions of people working from home during the coronavirus pandemic, these programs are getting a lot of attention as people in congested cities seek more space and affordable housing.
Northwest Arkansas launched its program this year, in the middle of the pandemic. Other cities in the nation’s heartland have similar incentives: Topeka, Kan.; North Platte, Neb.; Hamilton, Ohio; and Newton, Iowa…
The city had its sights set on the growing number of “laptop workers” who can do their jobs from home — or at the local co-working space or coffee shop — when it launched the program two years ago. Since 2018, it has welcomed nearly 500 new residents, according to Stewart…
The urbanist Richard Florida has worked with both Tulsa and northwest Arkansas on their efforts to attract remote workers. And he thinks these types of campaigns will benefit small cities in the heartland. But only if they’re attractive places to live. Cash incentives won’t do the trick on their own.
This story profiles communities largely in the center of the country that want to attract residents but likely have limited population growth (perhaps due to low birth rates, low numbers of immigrants, and some younger residents moving away) and are not in the public eye. Without long-term population growth, many communities may feel they are stuck. Growth is good – and population stagnation or less is unspeakable.
But, as the story hints, these incentives have not exactly led to a flood of people moving to these locations. For how many people would a payment like this make all the difference? On one hand, people often do desire good jobs – higher pay, that provide opportunities for advancement, in exciting fields, etc. – and some may be able to go where those jobs are. On the other hand, people live where they do for more than just new opportunities or a financial incentive: they may have social and personal ties to a community, be coming from an area that has lots of options, and moving can be costly. Sometimes, people talk as if all people need is a good job or money to move somewhere new. It does not exactly work this way.
I also wonder how these incentives line up with different pressures the people being targeted by communities face. The article said communities are interested in remote workers. I also imagine these communities – and many others – are interested in young professionals. What do these workers want? A financial incentive, a cheaper cost of living, and a slower pace of life in a smaller community might be attractive. But, so might urban neighborhoods in exciting cities with lots of cultural opportunities and plenty of tech jobs and corporate entities nearby. Or, perhaps a walkable suburb is attractive with jobs and culture available via a reasonable commute. In other words, these remote workers could go anywhere they can afford. We are not at the level yet of communities acting like they do to attract major companies with tax breaks but I would not put it outside the realm of possibility in the future.