Keeping in mind regulations, non-partisan traditions, and what might appeal to voters, candidates running for local elections in the Chicago area come up with some clever names for their slate:

A court ruled in 2017 that candidates in Illinois don’t need to be part of a slate to run under the banner of a political party. So Dubiel decided to create a party of which he would be the only member — LZ Thrive…

When the calendar turns to the spring municipal elections, political passions are no longer contained to Republicans and Democrats. In suburb after suburb, you’ll find parties with monikers like People Before Politics, We’re in This Together, You Are the Village’s Heart, the Common Sense Again Party, the United Party for Progress or, most expansive of all, the Party of the Past, Present and Future…

One way to avoid such complications is to change the party’s name for every election, thereby making it a brand-new entity that can control its slate. That has been a routine practice in Bolingbrook, which for more than three decades was run by former Mayor Roger Claar under a variety of party names…

Those included Citizens for Bolingbrook First, the Bolingbrook First Party, Bolingbrook First and, in its most recent iteration following Claar’s 2020 retirement, the First Party for Bolingbrook.

I imagine there is an art to this. What exactly can capture a particular local spirit? Many of the names quoted above emphasize a bright future or emphasize a collective community spirit. There is a sense of optimism or forward momentum. (There could be the occasional anti-growth or preserve the community slate names in there as well – just not quoted above.)

If many of these are in the suburbs, other names might fit with the broad themes of suburbia: Making the Best Suburb for Your Children! Boosting Your Property Values! Keeping Certain Land Uses (and People) Out! Maintaining Our Lead Over Other Nearby Suburbs! And so on.

What if this was possible at the national level? What could Democrats and Republicans come up with every two and/or four years to really emphasize their particular focus in that election? Since each party does reconfigure their platform each election to fit current priorities, perhaps this would make some sense. It could also help eliminate the confusion over long-term shifts where one party used to support something but now it is the other party that pushes it.