The home of the brave and the (electric F-150) pickup truck

With all of the talk of the electric Ford F-150, I ran into this statistic about sales of the current F-150:

Photo by Brett Sayles on Pexels.com

Still, if you’re going to pick an electric ambassador to the gas-loving masses, it would be hard to do better than the F-150. The truck has been the best-selling vehicle in the country for decades; more than 2,450 Americans buy a new one every day.

This is a hard number to understand. Roughly 2,500 a day? Some context might help. Americans like driving. They purchase millions of vehicles each year. According to Statista, they purchased over 11 million in 2020. Back in the early 1980s, the number was just over 2 million but there was a steady rise from the early 1990s to the late 2000s and then again in the last decade.

The anecdotal evidence I have matches these numbers. Having spent much of my life in the suburbs, I do not recall seeing many pickup trucks when I was younger. They were more of an occasional sighting, Now, there are pickups all over the place in all different sizes. The F-150 is indeed popular as are numerous other makes and models. The pickup is now a normal suburban vehicle.

According to Edumunds, the F-150 dominates car sales across the United States (and some other vehicles, including pickups, lead in a small number of states).

This reminds me of a magazine advertisement I used for years in my Intro to Sociology course. The ad was two pages and showed a parked pick-up truck within a swampy area. Sitting by the truck were roughly 15 dogs and standing nearby was the solitary man with his gun and camo. All of it screamed individualism and male vehicle. And this message is repeated over and over in television ads for trucks during sporting events and in many other places.

The electric pickup has the chance to keep Americans driving for decades in the big vehicles there are used to. There might still be a range issue for longer trips. But, imagine pickups that can accelerate even faster and just need to be plugged in at night.

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